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| Lara Toscani Weems |
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
She joins the Saudi Arabia Public Investment Fund-backed venture from Elevate, where Toscani Weems served as senior VP-global communications.
Earlier, Toscani Weems held the VP-corporate communications post at Harris Blitzer Sports & Entertainment.
She handled PR for Harris Blitzer’s Philadelphia 76ers (NBA), New Jersey Devils (NHL), Delaware Blue Coats (NBA G League) and the Binghamton Devils (AHL) teams.
Toscani Weems also handled publicity for Newark’s Prudential Center, home of the Devils and Top 5 perfotmance center.
At LIV, she reunites with CEO Scott O’Neil. He had helmed Harris Blitzer and the 76ers.
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Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
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Andy Weitz has joined the PGA Tour as chief marketing & communications officer and executive VP for investor relations. He was CMO at financial services giant Aon plc.
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