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| Lara Toscani Weems |
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
She joins the Saudi Arabia Public Investment Fund-backed venture from Elevate, where Toscani Weems served as senior VP-global communications.
Earlier, Toscani Weems held the VP-corporate communications post at Harris Blitzer Sports & Entertainment.
She handled PR for Harris Blitzer’s Philadelphia 76ers (NBA), New Jersey Devils (NHL), Delaware Blue Coats (NBA G League) and the Binghamton Devils (AHL) teams.
Toscani Weems also handled publicity for Newark’s Prudential Center, home of the Devils and Top 5 perfotmance center.
At LIV, she reunites with CEO Scott O’Neil. He had helmed Harris Blitzer and the 76ers.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
