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| Lara Toscani Weems |
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
She joins the Saudi Arabia Public Investment Fund-backed venture from Elevate, where Toscani Weems served as senior VP-global communications.
Earlier, Toscani Weems held the VP-corporate communications post at Harris Blitzer Sports & Entertainment.
She handled PR for Harris Blitzer’s Philadelphia 76ers (NBA), New Jersey Devils (NHL), Delaware Blue Coats (NBA G League) and the Binghamton Devils (AHL) teams.
Toscani Weems also handled publicity for Newark’s Prudential Center, home of the Devils and Top 5 perfotmance center.
At LIV, she reunites with CEO Scott O’Neil. He had helmed Harris Blitzer and the 76ers.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
Olympic Team USA racks up medals in Paris, but breaks federal law in its disrespect of the Stars & Stripes.
