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Mercury has signed on to provide strategic communications and media relations to Armenia.
The one-year pact, which went into effect April 1, is worth $600K for the Omnicom unit.
Mercury is to advocate on Armenia’s behalf before the Trump administration and Congress, and highlight its “geopolitical and strategic significance and role as essential partner in the South Caucuses for US regional and global interests,” according to the agreement.
The firm will advance Armenia-US economic, trade, investment and technological cooperation, and engage “the thought community” on issues of interest to the client.
Former Minnesota Republican Congressman Vin Weber heads Mercury’s Armenia team. He’s joined by SVPs Patrick Costello and Trent Lefkowitz, and managing director Dan Wilson.
Armenia and neighboring Azerbaijan agreed to a still unsigned peace treaty in March, ending about 40 years of conflict. Both sides have reported violations of the ceasefire pact.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.
Qorvis has signed a $35K per-month agreement to provide strategic communications to Morocco to further its effort to enhance its relationship with the US.
