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French/West/Vaughan is selected to lead PR efforts for Zippo Manufacturing Company, maker of the Zippo windproof lighter. FWV has overseen public relations for Zippo-owned W.R. Case & Sons Cutlery Company (“Case Knives”) since 2021. FWV will build on the brand’s heritage by strengthening its connections with its fanbase while driving growth in new markets. This includes supporting Zippo’s outdoor products and home and patio offerings. “FWV has been a trusted partner for nearly five years, leading PR and influencer efforts for Case Knives with clear expertise,” said Zippo and Case Knives VP of global marketing Brent Tyler. “Their consistent delivery of outstanding results has been instrumental to our success, and we are delighted to build on this strong partnership with Zippo.”
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Rachel Harrison Communications is named PR shop for Omni Hotels & Resorts, a Dallas-based company that operates more than 50 properties in the US and Canada. RHC will lead the brand’s overarching media relations strategy, crafting narratives and campaigns that emphasize Omni’s blend of refined hospitality and cultural immersion. Omni’s recent property openings include Omni PGA Frisco Resort & Spa, with developments underway in Fort Lauderdale, Mexico, New Orleans and Raleigh. "Rachel Harrison Communications’ proven track record in hospitality storytelling, strong industry connections, and creative approach will be essential as we continue to elevate the brand,” said Omni Hotels & Resorts CMO Michael Innocentin.
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The MicDrop Agency, which focuses on technology-driven industries, signs on as official PR agency of record for ENR FutureTech 2025, a construction technology forum presented by Engineering News-Record. The event, which will take place May 6-7 at the Hilton San Francisco Union Square, brings together executive construction tech decision-makers, buyers, and innovators from across the architecture, engineering, and construction industries. “Their expertise in the construction technology space and proven success in building visibility for emerging companies make them the ideal partner to amplify the reach of our event,” said ENR group publisher Scott Seltz.
JPA Health is selected by the American Physiological Society to lead a national campaign aimed at elevating awareness and appreciation of physiology as a foundational discipline in life science and medicine... Bospar is named analyst relations agency of record for global HR and payroll software company Remote... BPM-PR Firm adds Canaan Palestine, the leading exporter of olive oil out of Palestine.
Development Counsellors International picks up Meet Boston, destination marketing organization for the Greater Boston area, for PR, business events and travel trade in Canada... Gunpowder, an enthusiast lifestyle agency, to create buzz through “proactive, authentic storytelling”... McLean Media, a Michigan-based agency, picks up online collector car marketplace Hemmings.
Champion is named official franchise development firm for Feng Cha, a premium boba beverage chain with over 80 stores across the U.S... InnoVision Marketing Group, a bilingual agency headquartered in San Diego, is named PR agency of record for Herman Law, a legal firm representing victims of sexual abuse... Prism PR picks up Gaia, a member-supported global video streaming service.
NINICO, a Silicon Valley-based PR firm, is selected as agency of record for Anglepoint, a software asset management and IT asset management company... Firecracker PR signs on Firewalla, a provider of cybersecurity firewalls for families and businesses... New Engen is named digital marketing partner for Highlights for Children, a global media brand aimed at children up to 12 years of age... RG2 Communications is named agency of record for Hotel Milu Milano, a newly opened hotel in Milan’s Porta Venezia district. 
Praytell Sports delivers pitch for privately financed, 22,000-seat, $650 million stadium to house the Chicago Fire Football Club... PAN expands ties with end-to-end supply chain solution provider Infios (formerly Körber Supply Chain Software)... Firecracker PR lands Vancouver's HydroGraph.
