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French/West/Vaughan is selected to lead PR efforts for Zippo Manufacturing Company, maker of the Zippo windproof lighter. FWV has overseen public relations for Zippo-owned W.R. Case & Sons Cutlery Company (“Case Knives”) since 2021. FWV will build on the brand’s heritage by strengthening its connections with its fanbase while driving growth in new markets. This includes supporting Zippo’s outdoor products and home and patio offerings. “FWV has been a trusted partner for nearly five years, leading PR and influencer efforts for Case Knives with clear expertise,” said Zippo and Case Knives VP of global marketing Brent Tyler. “Their consistent delivery of outstanding results has been instrumental to our success, and we are delighted to build on this strong partnership with Zippo.”
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Rachel Harrison Communications is named PR shop for Omni Hotels & Resorts, a Dallas-based company that operates more than 50 properties in the US and Canada. RHC will lead the brand’s overarching media relations strategy, crafting narratives and campaigns that emphasize Omni’s blend of refined hospitality and cultural immersion. Omni’s recent property openings include Omni PGA Frisco Resort & Spa, with developments underway in Fort Lauderdale, Mexico, New Orleans and Raleigh. "Rachel Harrison Communications’ proven track record in hospitality storytelling, strong industry connections, and creative approach will be essential as we continue to elevate the brand,” said Omni Hotels & Resorts CMO Michael Innocentin.
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The MicDrop Agency, which focuses on technology-driven industries, signs on as official PR agency of record for ENR FutureTech 2025, a construction technology forum presented by Engineering News-Record. The event, which will take place May 6-7 at the Hilton San Francisco Union Square, brings together executive construction tech decision-makers, buyers, and innovators from across the architecture, engineering, and construction industries. “Their expertise in the construction technology space and proven success in building visibility for emerging companies make them the ideal partner to amplify the reach of our event,” said ENR group publisher Scott Seltz.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
