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Golin opens an office in Naples, its third Italian location. The opening coincides with Golin Italy's 12-year anniversary and follows the 2022 launch of its Rome office. The agency says that the Naples office will help it better serve clients throughout Italy's emerging southern markets. It is led by Simona Martino, who joined the agency in January 2024. Working along Golin Italy managing director Antonella Lupica, she will work to expand the agency’s presence in the entertainment, cultural and food & beverage sectors. "The Naples office completes our strategic triangle across the country, establishing Golin Italy as one of our most versatile teams on the continent,” said Golin CEO Matt Neale.
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The Public Relations Global Network is releasing PRGN Influence Insights, a survey on the role of influence in branding. The survey, which was conducted by PRGN’s 50+ member agencies globally and supported by Researchscape International, polled business leaders from more than 40 countries. The results provide significant insight into a shift in branding strategies, including identifying the most crucial factors in supporting brand influence. “We felt brand influence is a topic of critical importance in today’s global economy, particularly given the growing uncertainties around traditional avenues of influence and the increasing role of digital strategies in driving brand influence and supporting trust and loyalty in brands,” said PRGN president Natacha Clarac. The results will be shared via an international webinar on April 29th at 11 a.m. EDT.
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Big Valley Marketing launches three consulting practices—brand strategy, marketing strategy and market intelligence. The new practices are intended to help marketing and communications leaders focus more on long-term and short-term strategy development, while tracking market data and insights to better manage their brand, demand and reputation in today’s complex markets. They build on Big Valley’s experience working with leaders and change agents in such areas as software, AI, cybersecurity, cloud infrastructure, supply chain and digital health. “CMOs are under increasing pressure to prove marketing’s value and respond quickly to customer needs,” said Big Valley founder and CEO Tim Marklein. “Our expanded services will help their teams stay ahead of the market.”
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
CGLife, a pharma agency focused on clients who are bringing therapies for rare, specialty and hard-to-treat diseases to market, combines with AI-native agency The Considered+AI... PRSA-NY announces the shortlist for the 2026 Big Apple Awards... The Agency East Public Relations, a Fort Lauderdale–based shop that works exclusively with women business owners in the early growth stage, is expanding its practice to help women business owners get found and cited by AI answer engines like ChatGPT, Google AI Mode, Perplexity, and Claude.
