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| Diego Romero |
BWH Hotels, which includes WorldHotels, Best Western Hotels & Resorts and SureStay Hotels, hires Diego Romero as director, corporate communications & public relations. Romero comes to the company from accelerate360, the parent company of media brands such as Us Weekly and DREW magazine, where he was VP of corporate communication. He previously was national spokesman at Sprouts Farmers Market, leading its PR and customer care units. At BWH Hotels, Romero will oversee brand reputation. His primary responsibilities will involve managing the brand's global public relations efforts, securing and monitoring media coverage, and proactively addressing issues that could impact the organization's reputation.
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| Savanna Wood |
Northwestern University names Savanna Wood as chief communications and branding officer for Northwestern Athletics, a newly created position, effective April 29. Wood was most recently executive associate athletic director, brand & marketing strategy at the University of Miami. Before that, she was senior director of social & digital marketing at Thrill One Sports & Entertainment and senior manager of digital marketing for the Jacksonville Jaguars. At Northwestern Athletics, Wood will oversee multiple functions across the department, including athletic communications, broadcast operations, community relations, creative services, fan engagement and marketing.
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| Melissa Braverman |
Hyatt Regency Tamaya Resort & Spa, a resort located between Santa Fe and Albuquerque, NM, brings on Melissa Braverman as senior area marketing manager. Braverman’s experience in the hospitality sector Includes serving as associate director of marketing at The Pierre New York; senior VP, PR/marketing at hotel consultancy Illusso; and marketing manager at Starwood Hotels & Resorts. She has also worked at Quinn PR and was a news writer for WNBC in New York. In her new position, Braverman will oversee all marketing efforts including digital, social media, and public relations for both Hyatt Regency Tamaya and Hyatt Resort Grand Cypress Resort in Orlando, FL. “Her extensive experience, dynamic leadership, and passion for storytelling will be invaluable in showcasing our resort’s unique offerings,” said Hyatt Regency Tamaya Resort & Spa general manager Claudia Wattenberg.
Renault Group brings on Paul Michon as corporate communications director, effective Sept. 1. He joins from Kering, the luxury goods marketer.
SKDK makes Loren Riegelhaupt, Michael Czin and Julie Andreeff Jensen agency partners... Coca-Cola Company promotes Gary McElyea to lead its pan-European Public Policy & Government Affairs agenda, and Sophia Chrysopoulou to serve as head of EU public affairs... Rithum, a commerce solutions provider, appoints Kim Miller as CMO and head of global strategy. 
Mara Motherway, who was
Avoq has recruited advertising pro Jillian Goger as senior VP/group creative director in its New York office.
SBM Partners, a Tallahassee-based government affairs firm, brings on Kevin Cleary as a partner. Cleary most recently served as VP of government relations at Allegiant Strategies Group.... WHOOP, which offers a wearable device providing health guidance across sleep, recovery, strain, fitness and longevity, names Dirk-Jan "DJ" van Hameren as CMO.... Dunn Pellier Media, a PR agency working with clients in the health and wellness sector, promotes Erica Gutierrez from account executive to senior account executive.
