 |
HUNTER launches Bobbie, an influencer and creator marketing unit. It is directed at marketers seeking an influencer-focused partner combining seasoned human instincts with the latest technology to identify and engage creators and drive business impact. Headquartered in New York, the new unit will also work out of Los Angeles, Chicago, Toronto, Montreal and London. Hunter chief influencer officer Donetta Allen will serve as president of Bobbie, while Monica Caponigro, who led influencer marketing at Nordstrom after serving as Hunter’s SVP of influencer, will be the solution’s managing director. Research conducted by Bobbie says that three quarters of marketers plan to have dedicated influencer marketing budgets in 2025, up from just 37 percent in 2017. “At Bobbie, we'll focus on matching brands with the trusted voices that will communicate messages in a natural, approachable way that does more than reach audiences—we'll help them build life-long relationships,” said Allen.
 |
P-22 Agency is launched by former We Are BMF head of business development Ty Bentsen. With a namesake inspired by Los Angeles’ famous mountain lion, the agency operates out of LA and New York, working in sectors that include luxury and lifestyle travel, tourism, commercial and private aviation, and wine/spirits. P-22 is focused on supporting emerging brands, minority-owned companies and legacy brands. In addition to raising the visibility of clients, Bentsen has positioned brand and property leaders as voices of authority in business and financial publications. P-22 Agency was also designed with a strong emphasis on staff development and mentorship. “My goal is to strike an equilibrium between our relentless commitment to client success and offering a supportive, flexible work environment for our team,” Bentsen said.
 |
| Mike Krass |
Mike Krass, founder of Moon Holdings, a holding company for niche professional services firms., purchases interior design and home brand centric public relations and marketing agency, A Design Partnership. Krass will assume the role of ADP’s CEO. Former ADP CEO Natalie Norcross, will remain with the firm as its chief growth officer, spearheading all business development efforts. The agency will retain all its current employees as well as its roster of clients. Krass, who started up digital marketing agency MKG Marketing in 2011, looks to expand ADP’s existing digital ads capabilities. “Natalie and the team at ADP have created a firm centered around design and home brand expertise that grew to a size and scale very few agencies have achieved,” said Krass.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
