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HUNTER launches Bobbie, an influencer and creator marketing unit. It is directed at marketers seeking an influencer-focused partner combining seasoned human instincts with the latest technology to identify and engage creators and drive business impact. Headquartered in New York, the new unit will also work out of Los Angeles, Chicago, Toronto, Montreal and London. Hunter chief influencer officer Donetta Allen will serve as president of Bobbie, while Monica Caponigro, who led influencer marketing at Nordstrom after serving as Hunter’s SVP of influencer, will be the solution’s managing director. Research conducted by Bobbie says that three quarters of marketers plan to have dedicated influencer marketing budgets in 2025, up from just 37 percent in 2017. “At Bobbie, we'll focus on matching brands with the trusted voices that will communicate messages in a natural, approachable way that does more than reach audiences—we'll help them build life-long relationships,” said Allen.
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P-22 Agency is launched by former We Are BMF head of business development Ty Bentsen. With a namesake inspired by Los Angeles’ famous mountain lion, the agency operates out of LA and New York, working in sectors that include luxury and lifestyle travel, tourism, commercial and private aviation, and wine/spirits. P-22 is focused on supporting emerging brands, minority-owned companies and legacy brands. In addition to raising the visibility of clients, Bentsen has positioned brand and property leaders as voices of authority in business and financial publications. P-22 Agency was also designed with a strong emphasis on staff development and mentorship. “My goal is to strike an equilibrium between our relentless commitment to client success and offering a supportive, flexible work environment for our team,” Bentsen said.
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| Mike Krass |
Mike Krass, founder of Moon Holdings, a holding company for niche professional services firms., purchases interior design and home brand centric public relations and marketing agency, A Design Partnership. Krass will assume the role of ADP’s CEO. Former ADP CEO Natalie Norcross, will remain with the firm as its chief growth officer, spearheading all business development efforts. The agency will retain all its current employees as well as its roster of clients. Krass, who started up digital marketing agency MKG Marketing in 2011, looks to expand ADP’s existing digital ads capabilities. “Natalie and the team at ADP have created a firm centered around design and home brand expertise that grew to a size and scale very few agencies have achieved,” said Krass.
Acceleration Community of Companies, a network of independent media, marketing, and communications agencies including DKC, Stripe Theory and MKG, expands ACC Intelligence... Crosby Marketing Communications CEO Raymond Crosby is named to the Anne Arundel County Chamber of Commerce’s 2026 Business Hall of Fame Class... Superson, a Helsinki-based agency with hubs in Amsterdam, Toronto and Singapore, is expanding its footprint in North America with the opening of a Toronto office. 
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
