Xenophon Strategies founder David Fuscus discussed the current state of AI adoption in the PR industry, hitting on AI's potential to cause job loss, but also its significant ability to reduce client over servicing, on the latest O'Dwyer's webinar Apr. 21 moderated by Researchscape's Tony Cheevers.
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Thanks to artificial intelligence, nearly half of Americans said they no longer trust the information they encounter online. As a result, according to a survey, brands are increasingly becoming de facto sources of truth verification.
The opportunity in front of our industry is not whether to use AI. It is how to integrate it in ways that strengthen and enhance strategy rather than shortcut it.
AI models are built to agree with you. That makes them useful for catching typos and restructuring sentences, but dangerous when the real advice you need is that a draft isn't working.
What our industry needs now is an immediate reexamination of structure, upskilling of talent, and re-assessment of how work is designed, executed, and delivered to clients.
After several years of extraordinary euphoria, litigation against AI tech companies is now growing.
