Xenophon Strategies founder David Fuscus discussed the current state of AI adoption in the PR industry, hitting on AI's potential to cause job loss, but also its significant ability to reduce client over servicing, on the latest O'Dwyer's webinar Apr. 21 moderated by Researchscape's Tony Cheevers.
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AI can’t make it all on its own. It needs a little help to succeed in the marketplace—and strong communications can be key to that success, according to a new study from financial communications firm Gregory.
There is still reason to be skeptical of AI, and its overall use and accuracy. 
AI-driven Metrics, algorithms, and data optimisation have become the latest obsession for many, and the true fundamentals of B2B marketing have been forgotten.
In a recent “PR’s Top Pros Talk…” podcast episode, Will Reese, Chief Innovation Officer at Inizio Evoke, and Theresa Dolge, Chief Media Relations Officer at Inizio Evoke, joined Doug Simon, CEO of D S Simon Media, to discuss the growing influence of AI on earned media, local journalism, and public relations.
Research by DBC and the 4As shows that by replacing entry-level positions with AI, ad agencies are inadvertently eroding the apprenticeship model that historically has served them well and increasing the probability of a "hollowed-out" middle management layer.
