Xenophon Strategies founder David Fuscus discussed the current state of AI adoption in the PR industry, hitting on AI's potential to cause job loss, but also its significant ability to reduce client over servicing, on the latest O'Dwyer's webinar Apr. 21 moderated by Researchscape's Tony Cheevers.
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Brands still operating on pre-2024 instincts are heading straight into a wall … and any organization treating a hashtag as a north star should buy helmets for the team.
The flood of AI-generated synthetic and manipulated content makes it more important than ever for the communications industry to give audiences a way of knowing what they are seeing is authentic, stressed PAGE Society CEO Rochelle Ford at a Davis+Gilbert roundtable discussion.
Why AI visibility matters for B2B technology companies.
Artificial intelligence is reshaping PR’s business model and client experience. The future will belong to communications agencies that can use these tools to create new ways of working as well as provide greater value for clients.
