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Feintuch Communications comes on board as the first US PR agency of record for eflow Global, a global developer of software solutions to help financial firms comply with regulatory requirements. Feintuch’s team will implement a targeted B2B campaign within the financial and trade media as well as the industry analyst community. Founded in 2004, eflow provides regulatory compliance and trade surveillance software serving over 130 financial firms in the UK, Europe, North America and Asia-Pacific regions, with a focus on mid-market firms. Its solutions are used by asset and wealth managers, fund managers, investment banks, brokers, hedge funds and proprietary trading firms. “Our team is now focused on expanding market share in North America and we’re pleased to partner with Feintuch Communications, fintech market specialists, to educate the market about our holistic regulatory solutions,” said eflow CEO and co-founder Ben Parker.
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P-22 Agency signs up Mission Craft Cocktails as its first client. P-22’s scope of work for Mission Craft will include spearheading major brand announcements, leading an always-on proactive and reactive news bureau and spotlighting key brand differentiators (including their 5 percent giveback program to fight food insecurity). The agency is also tasked with creating opportunities for key media, influencers, and key opinion leaders to experience Mission Craft Cocktails and meet with brand leaders. Mission Craft produces a line of bar strength, ready-to-drink cocktails made from ingredients locally sourced (except spirits) in Southern California. “Mission Craft cocktails has a unique story to tell and we felt P-22 was the perfect steward of our brand to share the nuance of our mission,” said founders Amit Singh and Marcin Malyszko.
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Diffusion PR is named public relations agency of record for Chasing Paper, a wallcovering brand best known for offering removable and traditional wallpaper and art prints. Diffusion will work to evolve consumer perception of the company and position it as a thought leader in the category. One of the first companies in the wallcoverings category to launch peel-and-stick removable wallpaper solutions, Chasing Paper has evolved to create wallcoverings and floorcoverings in new finishes and materials, including commercial-grade wallpaper. “Diffusion’s deep experience in the home and design industries proved that they were the right partner to support our growth through fresh creative campaigns and storytelling that resonate with our new target audiences,” said Chasing Paper founder Elizabeth Rees.
FINN Partners signs Sonoma County Tourism... CIIC PR adds travel consultancy The Secret Explorer to its European portfolio... ION 54
Redpoint adds Inn By The Sea, a resort on the coast of Cape Elizabeth, Maine, to its client roster... Red Lorry Yellow Lorry is named U.S PR agency of record for Halter, which develops GPS-enabled collars that deliver virtual fencing and guidance for cattle... Junipr Public Relations and R-to-V Marketing team up to raise the profile of boutique hotel The Belfry House.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
