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Feintuch Communications comes on board as the first US PR agency of record for eflow Global, a global developer of software solutions to help financial firms comply with regulatory requirements. Feintuch’s team will implement a targeted B2B campaign within the financial and trade media as well as the industry analyst community. Founded in 2004, eflow provides regulatory compliance and trade surveillance software serving over 130 financial firms in the UK, Europe, North America and Asia-Pacific regions, with a focus on mid-market firms. Its solutions are used by asset and wealth managers, fund managers, investment banks, brokers, hedge funds and proprietary trading firms. “Our team is now focused on expanding market share in North America and we’re pleased to partner with Feintuch Communications, fintech market specialists, to educate the market about our holistic regulatory solutions,” said eflow CEO and co-founder Ben Parker.
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P-22 Agency signs up Mission Craft Cocktails as its first client. P-22’s scope of work for Mission Craft will include spearheading major brand announcements, leading an always-on proactive and reactive news bureau and spotlighting key brand differentiators (including their 5 percent giveback program to fight food insecurity). The agency is also tasked with creating opportunities for key media, influencers, and key opinion leaders to experience Mission Craft Cocktails and meet with brand leaders. Mission Craft produces a line of bar strength, ready-to-drink cocktails made from ingredients locally sourced (except spirits) in Southern California. “Mission Craft cocktails has a unique story to tell and we felt P-22 was the perfect steward of our brand to share the nuance of our mission,” said founders Amit Singh and Marcin Malyszko.
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Diffusion PR is named public relations agency of record for Chasing Paper, a wallcovering brand best known for offering removable and traditional wallpaper and art prints. Diffusion will work to evolve consumer perception of the company and position it as a thought leader in the category. One of the first companies in the wallcoverings category to launch peel-and-stick removable wallpaper solutions, Chasing Paper has evolved to create wallcoverings and floorcoverings in new finishes and materials, including commercial-grade wallpaper. “Diffusion’s deep experience in the home and design industries proved that they were the right partner to support our growth through fresh creative campaigns and storytelling that resonate with our new target audiences,” said Chasing Paper founder Elizabeth Rees.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
