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SAMY Alliance, a social-first marketing group, acquires German social media and influencer marketing agency Intermate. The acquisition, which extends SAMY Alliance’s reach into the DACH region (Germany, Austria, Switzerland), is backed by Bridgepoint’s recent reinvestment in the group. Intermate operates with a team of 250 employees across Berlin, Hamburg and Cologne, generating nearly all its revenue in Germany, making it a dominant force in that market. The founders and management team at Intermate will remain in place. “Expanding into the DACH region with a partner like Intermate strengthens SAMY’s integrated proposition and brings together two highly complementary businesses with deep local expertise and a shared vision,” said Bridgepoint Europe deputy managing partner of Bridgepoint Europe Héctor Pérez.
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IPREX adds Square Root Marketing, Thomas Marko & Associés and TDUB Kommunikationsberatung to its network. Square Root Marketing, a multi-country agency, works with brands across Latin America, providing public relations, field marketing and thought leadership. Paris-based Thomas Marko & Associés is a strategic communications and influence consultancy, Communications consultancy TDUB Kommunikationsberatung is a Hamburg-based firm specializing in strategy, PR and Influencer marketing. All three agencies will be formally introduced at the IPREX Annual Global Conference, taking place May 14–16 in Miami.
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| Ray Crosby |
Crosby awards its Crosby Marketing & Media Studies Scholarship to Broadneck High School senior Juda Goldstein and Chesapeake Science Point Public Charter School student Jordan Bull. The $5,000 award, which is given each year through the Scholarships for Scholars program, goes to high school seniors in Maryland’s Anne Arundel County who have displayed the attributes and academic rigor necessary to excel in the fields of marketing or media. Goldstein, a self-taught filmmaker, has not yet selected the university he will attend, but plans on majoring in business and film. Bull, who has held multiple marketing internships and played two varsity sports, will attend the University of Maryland as a communications major in the fall. “Both of these students are stand-out achievers who are using their passion in marketing and film to contribute to our community,” said Crosby Marketing CEO Raymond Crosby.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
