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SAMY Alliance, a social-first marketing group, acquires German social media and influencer marketing agency Intermate. The acquisition, which extends SAMY Alliance’s reach into the DACH region (Germany, Austria, Switzerland), is backed by Bridgepoint’s recent reinvestment in the group. Intermate operates with a team of 250 employees across Berlin, Hamburg and Cologne, generating nearly all its revenue in Germany, making it a dominant force in that market. The founders and management team at Intermate will remain in place. “Expanding into the DACH region with a partner like Intermate strengthens SAMY’s integrated proposition and brings together two highly complementary businesses with deep local expertise and a shared vision,” said Bridgepoint Europe deputy managing partner of Bridgepoint Europe Héctor Pérez.
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IPREX adds Square Root Marketing, Thomas Marko & Associés and TDUB Kommunikationsberatung to its network. Square Root Marketing, a multi-country agency, works with brands across Latin America, providing public relations, field marketing and thought leadership. Paris-based Thomas Marko & Associés is a strategic communications and influence consultancy, Communications consultancy TDUB Kommunikationsberatung is a Hamburg-based firm specializing in strategy, PR and Influencer marketing. All three agencies will be formally introduced at the IPREX Annual Global Conference, taking place May 14–16 in Miami.
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| Ray Crosby |
Crosby awards its Crosby Marketing & Media Studies Scholarship to Broadneck High School senior Juda Goldstein and Chesapeake Science Point Public Charter School student Jordan Bull. The $5,000 award, which is given each year through the Scholarships for Scholars program, goes to high school seniors in Maryland’s Anne Arundel County who have displayed the attributes and academic rigor necessary to excel in the fields of marketing or media. Goldstein, a self-taught filmmaker, has not yet selected the university he will attend, but plans on majoring in business and film. Bull, who has held multiple marketing internships and played two varsity sports, will attend the University of Maryland as a communications major in the fall. “Both of these students are stand-out achievers who are using their passion in marketing and film to contribute to our community,” said Crosby Marketing CEO Raymond Crosby.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
