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| Jordan Warren |
Creator Deck, a woman- and minority-owned influencer and social marketing agency, names Jordan Warren as CEO. The founder of Bay Area agencies Eleven, Argonaut and TBD, Warren has helped shape in-house teams at Apple and led work for major brands including Nike, Levi’s, Google and AT&T. Most recently, he served in a fractional CEO capacity, advising founders of emerging independent agencies. With his engineering background, Warren will bring a systems-first approach to creativity at Creator Desk, helping the agency automate such back-end workflows as creator outreach and reporting, while protecting the human storytelling and cultural nuance that make creator content work. “Almost all brands will need to re-invent their voice through social and influencer partnerships,” said Creator Desk founder and chairman Helen Zhu. “Jordan understands that better than most, and his background gives us the edge to scale in a strategic, values-aligned way.”
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| Michelle Crossan-Matos |
SharkNinja, a product design and technology company, brings on Ulta Beauty CMO Michelle Crossan-Matos as chief growth officer, a newly created role. Before joining Ulta in 2023, Crossan-Matos was SVP, chief marketing, citizenship & communications officer at Samsung Electronics America. At SharkNinja, she will lead the cross functional planning and execution of the company’s global organic growth strategy. “Michelle brings a powerful blend of visionary thinking, operational excellence, and deep consumer insight,” said SharkNinja CEO Mark Barrocas. “As we scale, her leadership will be instrumental in deepening our culture of consumer obsession and unlocking the next chapter of transformational growth for SharkNinja.”
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| Lorrin Pascoe |
Vessi, a Vancouver-based footwear brand known for its waterproof sneakers, names Lorrin Pascoe as CMO. Pascoe was most recently CMO at financial services company KOHO. He has also held senior marketing posts at Sonos and adidas. In his new role, Pascoe will oversee Vessi's marketing strategy, brand storytelling, community engagement and digital marketing efforts. "Lorrin's unique blend of creative vision and data-driven leadership makes him the perfect person to help shape the next chapter of Vessi," said Vessi co-founder and CEO Andy Wang.
Joele Frank managing director Tim Ragones and Jasper Street Partners' MD Peter da Silva Vint join stakeholder intelligence advisory firm Sodali & Co.
Ramiro Prudencio, who did a more than 25 year stint at Burson and its predecessor firms, has joined Brunswick Group as a partner in London.
Amy Edgy has joined Teneo as senior managing director and head of restructuring communications in its PR unit.
GCI Health brings on Eric Helgesen, who led digital transition and enterprise platform development at Weber Shandwick, as EVP, head of AI and innovation... Stanton Communications appoints Je’Coven Norwood as account director and Rida Dhanani as an account executive... Netflix hires the Walt Disney Company’s Naomi Bulochnikov-Paul as VP of television series communications... Abry Partners, a Boston-based private equity firm, names Yusef Kassim as head of capital strategy and investor relations.
Former Racepoint Global president Bob Osmond has moved to Clarity Global, where he will be managing partner, North America.
