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P-22 Agency checks in at The Maybourne Beverly Hills. P-22 will lead strategic communications and media relations for the property, working to enhance its position as a leader in the luxury-hotel sector. The Maybourne Beverly Hills is the first US outpost of Maybourne—home to Claridge’s, The Connaught, The Berkeley, The Emory and The Maybourne Riviera. With 205 guest rooms (including 57 suites), the property offers a wide range of dining experiences, as well as the largest luxury hotel spa in LA, and meetings and event spaces. "P-22 Agency stood out to us from the very beginning, demonstrating both the depth of their strategic thinking and their ability to inspire and engage us in ways that felt fresh, culturally relevant and exciting,” said The Maybourne Beverly Hills director of sales and marketing Nadine Vondermann.
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5WPR drives Nissan US' strategic initiatives targeted at multicultural consumers. The agency will focus on securing media placements and coverage, curating culturally relevant events to showcase Nissan's products, and supporting Nissan-sponsored initiatives to enhance message penetration. Working closely with Nissan Corporate Communications, 5WPR will also provide strategic counsel on opportunities within key multicultural markets, develop grassroots outreach initiatives, and engage influencers on a national scale to amplify Nissan's impact.
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Red Fan Communications partners with Austin Capital Bank. The agency collaborated with ACB leadership to create the company’s brand narrative and debut a new website. It will continue to lead media and analyst relations for the bank. ACE combines an FDIC-insured bank charter with in-house technology development capabilities to solve critical unmet financial needs. Red Fan is also leading communications for banking operations platform provider Kinective. Red Fan will lead Kinective’s media relations and thought leadership activities.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
