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| Kate Cronin |
Medtronic Diabetes appoints Moderna's Kate Cronin as CMO. She joins the company from Moderna, where she was chief brand officer, overseeing reputation, communications and enterprise strategy. Before that, Cronin was at Ogilvy for 17 years, ultimately serving as global CEO of its Ogilvy Health unit. She has also been a partner at Porter Novelli. In her new post, Cronin will be responsible for driving growth, brand leadership and customer engagement.
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| Steph Lund |
MSQ Sport + Entertainment names Steph Lund as CEO of its North America practice. Lund was most recently CEO at M&C Saatchi Sport & Entertainment. Before that, she was SVP at The Fader / Cornerstone. In her new post, Lund will work alongside MSQ managing partners Paul Anastasiadis and Andrea Nirsimloo, who led M&C Saatchi with her. “It is Steph’s tenacity and drive in knowing how to run a high-performing agency, matched with her outstanding specialist experience that adds real value to clients and our people, that gives us great confidence we can build scale in the US. It is a real coup to have her on board,” said MSQ Sport + Entertainment founders Steve Martin and Jamie Wynne-Morgan.
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| Annie Starke |
The National Confectioners Association brings on Annie Starke as VP of government affairs. Lange was most recently senior director of federal affairs for the Washington, D.C.-based Beer Institute, where she worked on tax, trade, agricultural and nutrition policy. She previously held roles at legal firm Brownstein Hyatt Farber Schreck and worked on the Tax Cuts and Jobs Act at the U.S. House of Representatives Committee on Ways and Means. At NCA, Lange will focus on NCA’s public policy agenda for the $54 billion U.S. confectionery industry. “Annie’s deep understanding of the policy landscape and experience in government affairs uniquely positions her to advance the confectionery industry’s standing with key stakeholders in a significant way,” said NCA president and CEO John Downs.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
