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| Kate Cronin |
Medtronic Diabetes appoints Moderna's Kate Cronin as CMO. She joins the company from Moderna, where she was chief brand officer, overseeing reputation, communications and enterprise strategy. Before that, Cronin was at Ogilvy for 17 years, ultimately serving as global CEO of its Ogilvy Health unit. She has also been a partner at Porter Novelli. In her new post, Cronin will be responsible for driving growth, brand leadership and customer engagement.
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| Steph Lund |
MSQ Sport + Entertainment names Steph Lund as CEO of its North America practice. Lund was most recently CEO at M&C Saatchi Sport & Entertainment. Before that, she was SVP at The Fader / Cornerstone. In her new post, Lund will work alongside MSQ managing partners Paul Anastasiadis and Andrea Nirsimloo, who led M&C Saatchi with her. “It is Steph’s tenacity and drive in knowing how to run a high-performing agency, matched with her outstanding specialist experience that adds real value to clients and our people, that gives us great confidence we can build scale in the US. It is a real coup to have her on board,” said MSQ Sport + Entertainment founders Steve Martin and Jamie Wynne-Morgan.
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| Annie Starke |
The National Confectioners Association brings on Annie Starke as VP of government affairs. Lange was most recently senior director of federal affairs for the Washington, D.C.-based Beer Institute, where she worked on tax, trade, agricultural and nutrition policy. She previously held roles at legal firm Brownstein Hyatt Farber Schreck and worked on the Tax Cuts and Jobs Act at the U.S. House of Representatives Committee on Ways and Means. At NCA, Lange will focus on NCA’s public policy agenda for the $54 billion U.S. confectionery industry. “Annie’s deep understanding of the policy landscape and experience in government affairs uniquely positions her to advance the confectionery industry’s standing with key stakeholders in a significant way,” said NCA president and CEO John Downs.




Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.



