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Firecracker PR has been engaged to promote the Avia Smart Deadbolt+, part of the company’s line of smart, retrofittable door and window hardware. The agency will work to increase brand awareness through product reviews and mentions. The Avia Smart Deadbolt+ is designed to work seamlessly with Apple iOS, Apple HomeKit and Apple Home Keys, offering such features as remote access control and smart home automation.
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MZ Group signs on to lead a comprehensive strategic investor relations and financial communications program across all markets for Transcat, a provider of mission critical calibration services and distributor of test and measurement equipment to manufacturers. MZ North America EVP & partner Chris Tyson, along with directors Larry Holub and Brooks Hamilton, will advise Transcat’s investor relations team in all facets of investor relations, including, but not limited to, the coordination of roadshows and investment conferences across key cities and building brand awareness with financial and social media outlets. “We look forward to working with Chris and the entire team at MZ Group to communicate our business milestones in the weeks and months ahead,” said Transcat president and CEO Lee D. Rudow.
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Mason is working with the Connecticut Department of Transportation on a statewide public education campaign. The effort, which was launched in April as part of Distracted Driving Awareness Month, is running across television, radio, digital, out-of-home, social media and public relations platforms. Its message, “Every distraction is a beast. Don’t be the prey,” highlights the consequences of texting while driving, particularly among younger drivers who often underestimate the risk. The campaign is part of CTDOT’s broader effort to reduce crashes and improve roadway safety through targeted education and outreach. It will continue running statewide throughout the spring and summer.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
