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Firecracker PR has been engaged to promote the Avia Smart Deadbolt+, part of the company’s line of smart, retrofittable door and window hardware. The agency will work to increase brand awareness through product reviews and mentions. The Avia Smart Deadbolt+ is designed to work seamlessly with Apple iOS, Apple HomeKit and Apple Home Keys, offering such features as remote access control and smart home automation.
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MZ Group signs on to lead a comprehensive strategic investor relations and financial communications program across all markets for Transcat, a provider of mission critical calibration services and distributor of test and measurement equipment to manufacturers. MZ North America EVP & partner Chris Tyson, along with directors Larry Holub and Brooks Hamilton, will advise Transcat’s investor relations team in all facets of investor relations, including, but not limited to, the coordination of roadshows and investment conferences across key cities and building brand awareness with financial and social media outlets. “We look forward to working with Chris and the entire team at MZ Group to communicate our business milestones in the weeks and months ahead,” said Transcat president and CEO Lee D. Rudow.
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Mason is working with the Connecticut Department of Transportation on a statewide public education campaign. The effort, which was launched in April as part of Distracted Driving Awareness Month, is running across television, radio, digital, out-of-home, social media and public relations platforms. Its message, “Every distraction is a beast. Don’t be the prey,” highlights the consequences of texting while driving, particularly among younger drivers who often underestimate the risk. The campaign is part of CTDOT’s broader effort to reduce crashes and improve roadway safety through targeted education and outreach. It will continue running statewide throughout the spring and summer.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
