 |
| Greg Voyles |
Greg Voyles, who was most recently VP, commercial solutions at Syneos Health, joins Imre as chief growth officer.
Prior to Syneos Health, he served as chief operating officer at Vertical Pharmaceuticals and chief commercial officer at Osmotica Pharmaceutical.
In his new role, Voyles will lead the agency’s growth strategy—overseeing business development, reputation management and marketing initiatives.
Imre says that Voyle’s appointment highlights the agency’s commitment to continued growth as a healthcare agency of record across HCP and DTC assignments, with a focus on new offerings that harness Generative AI for marketing effectiveness in the biopharma sector.
“Greg's experience across many sides of the customer equation can help brands be more nimble in adopting new ways to win and serve,” said Imre president Anna Kotis. “He will play a key role as we steward our brands and business into this new Gen AI era in our industry.”
Imre is No. 8 on O'Dwyer's rankings of healthcare PR firms with fee income of $55M during 2024.
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
