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| (L-R) Barbara Pantuso, Lisa Reid |
Supreme Group, a platform focused on healthcare and life sciences marketing and communications, acquires Nimble Works and its sister agency Vital Works. This marks Supreme Group’s eighth acquisition. As part of Supreme Group, Nimble Works will continue to be led by its founders, Barbara Pantuso and Lisa Reid, and will work collaboratively across the platform to enhance its shared brand, creative and digital strategy offerings. Nimble Works serves clients across the innovation spectrum, from biotech to digital health. “What Barbara, Lisa, and the Nimble Works team bring is rare—a blend of deep strategic thinking and the ability to execute quickly, with clarity and creativity,” said Supreme Group CEO Tom Donnelly.
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| Núria Vilanova |
ATREVIA, an Ibero-American consulting firm with a presence in 15 countries and partner companies in more than 30 countries, acquires XCOM, a São Paulo firm that offers services including public relations, influencer marketing and digital marketing solutions. XCOM CEO Viviana Toletti will continue to lead the agency alongside executive director Daniel Bruin, operations director Deborah Slobodticov and financial directorFagner Neri. The acquisition is part of ATREVIA’s Strategic Plan for 2024-2028, which is intended to boost growth and elevate the firm’s presence in Latin America. “In 2011 we started our international expansion in Brazil, and we are now further strengthening our presence in the country with the acquisition of XCOM,” said ATREVIA founder and executive president Núria Vilanova.
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Meraki Communications Group, an Alexandria, VA-based marketing and communications agency, launches Aletheia, an approach that helps organizations choose the best marketing and communications services. The name stems from the ancient Greek goddess Aletheia, who embodies the spirit of truth and sincerity. Aletheia responds to the challenges many mission-driven organizations face: shifting funding models, evolving stakeholder expectations, and a rapidly changing communications landscape. It spans all of Meraki’s core service areas—from visual design and branding to crisis planning, community outreach, and public relations—to provide a data-informed framework for assessing an organization’s needs and recommending the right mix of services for each challenge. “Meraki’s campaigns and branding work have been tapping into the spirit of Aletheia since the beginning, but we’ve now sharpened it into a more focused, strategic approach,” said Meraki Communications Group's Morgan Dye.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
