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| Crystal Park |
Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the US, is bringing on Crystal Park as CMO. Park joins Horizon from The Weather Company, where she was most recently vice president, advertising & enterprise data marketing. Before that, she served as vice president at SiriusXM Media, overseeing B2B marketing including brand, experiential, and trade partnerships. She has also held marketing positions as Verizon/AOL, HBO and ESPN. "Crystal has been a driving force behind some of the most transformative moments in media,” said Horizon Media Holdings president Bob Lord. “Her foresight, ingenuity, and deep expertise make her an exceptional addition to the Horizon family."
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| Katie Nahoum |
The New York Red Bulls, the city’s Major League Soccer team, hire Katie Nahoum as CMO. Nahoum comes to the Red Bulls from food and beverage company KOS, where she served as VP marketing. She was previously chief digital and marketing officer at 8Greens, a company that produces vitamin supplements. In her new position, Nahoum will oversee all marketing and communications efforts, reporting directly to Red Bulls president and general manager Marc de Grandpré. “Katie’s proven track record of building iconic, high-growth brands makes her the ideal leader to elevate our marketing strategy,” said de Grandpré. “She will also bolster our emotional connection with the fans and help drive the next phase of our growth.”
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| Bruce Shuman |
AmTrust Financial Services, a specialty property casualty insurer, brings on Bruce Shuman to serve as CMO. Shuman was most recently chief digital & customer experience officer at The Hartford. He has also held senior positions at Travelers and General Electric. At AmTrust, he will lead the company’s marketing strategy and team to enhance brand equity and market presence. “We are extremely pleased to welcome Bruce and his depth of marketing expertise and understanding of the growing needs of agents and insureds, particularly small business owners,” said AmTrust chief people and communications officer Chaya Cooperberg.
Brittney Basden, who led public affairs and advocacy partnerships at the Washington Post has joined Bully Pulpit International as a managing director.
The DUX Group, a Washington, D.C.-based strategic communications firm that works with leaders in highly regulated industries, names Lauren Boland as VP... Workday, an enterprise AI platform for HR, finance and IT, names Sarah Kennedy Ellis CMO, effective Oct. 5. Kennedy Ellis joins the company from Google... Octave Specialty Group, a global specialty insurance firm, brings on Philip Stefano as managing director, head of investor relations. 
Michele Ziosi will rejoin Stellantis on Oct. 1 as chief PA officer responsible for Enlarged Europe and for the global coordination of the carmaker’s PA activities.
Inizio, which works with clients in the health and life sciences sectors, appoints Oisín Ó Gógáin as chief people officer... The Boston Beer Company names Allison Stransky CMO, effective Oct. 12. Stransky was previuosly VP and CMO at Samsung Electronics America... Newark Regional Business Partnership and its 501(c)(3) affiliate, the Renaissance Newark Foundation, bring on Kim Lewis-Collins as VP, marketing and business development, a newly created role. 
Carmichael Lynch president and manager Julie Batliner is joining Padilla as president, succeeding Matt Kuchariski. Kucharski will transition to a fractional role with the agency as an executive counselor through the end of the year.
