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Japan has hired Continental Strategy for a government services push designed to enhance its profile in the the US.
The Trump White House-connected firm may lobby, create and distribute informational materials, and engage with policymakers on behalf of Japan’s DC embassy.
A three-month trial run kicked off April 1 with a monthly retainer of $37,500. Approval is required to extend the contract for the rest of the fiscal year, which ends March 31, 2026.
Carlos Trujillo, who founded Continental after he retired as ambassador to the Organization of American States during the first Trump administration, handles the Japan push. He also served as Donald Trump's surrogate to the Latino community.
Alberto Martinez, managing partner of Continental’s DC outpost, and former chief of staff to Florida Senator & now Secretary of State Marco Rubio, also works the account.
They report to Sato Masaru, head of chancery at Japan’s embassy.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
Imperium Strategies has signed the Government of Turkey as a client for government relations services.
