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Parasol picks up Oliver’s Travels, which has a curated portfolio of more than 9,000 hand-selected vacation homes around the world. Parasol will lead public relations, influencer marketing, and strategic brand partnerships for the collection of villas and homes. Oliver’s Travels offers a range of homes including villas, châteaux, castles, stately homes, ski chalets and cottages, as well as an expert concierge team that handles the details of each stay. “With a deep expertise and knowledge of luxury hospitality, their dynamic storytelling and innovative marketing approach will further elevate Oliver’s Travels through our next phase of growth and development,” said Oliver’s Travels co-founders Oliver Bell and Ravi Sabharwal.
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Tier One Partners adds two new B2B brands, Reveleer and Oliver Wight, to its client roster. Tier One will support value-based care technology platform Reveleer’s communications strategy, helping the company amplify its role in shaping the future of value-based care through AI-adoption and digital transformation. Reveleer’s solutions help clients streamline clinical data retrieval, risk adjustment, quality improvement, and member management for health plans and risk bearing providers. For management consulting firm Oliver Wight, Tier One will work to elevate the firm’s executive thought leadership across key verticals including manufacturing and supply chain.
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Christie & Co is named agency of record for Coco Polo Bliss, a premium chocolate brand that makes sugar-free, health-conscious products. Christie & Co is tasked with helping the company refine its brand positioning, enhance retail distribution and strengthen its foothold in the competitive confectionery sector. The agency’s efforts will be targeted at both health-conscious consumers and chocolate enthusiasts. “With Christie & Co’s proven track record in brand growth and consumer engagement, we are excited to take our mission to the next level and reach even more people looking for healthier chocolate options," said Coco Polo co-founder Diane Yamate.
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AZZI + CO comes on board as agency of record for Guarda Golf Hotel & Residences, a property situated in Crans-Montana, in the heart of the Swiss Alps. The agency will be working on public relations and thought leadership for the property. Guarda Golf Hotel & Residences, which opened in 2009, has 23 rooms and suites. Its amenities include the 15-seat Sir Roger Moore Private cinema, a library, billiard room, secured golf & ski room, kid's playroom and cigar lounge. The Crans-Montana area also provides access to golf courses, ski slope and a wide range of boutiques and restaurants.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
