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5WPR signs on as agency of record for everbowl, a quick-serve superfood chain. 5W will lead both public relations and digital marketing efforts for the brand, with a focus on national brand awareness and franchise development support. The agency will leverage its understanding of consumer trends and brand-building across earned media, influencer marketing, social media, paid digital and franchise marketing initiatives. Everbowl has nearly 100 locations nationwide, with rapid expansion underway. “Partnering with 5WPR allows us to amplify our mission and reach new audiences in meaningful ways. Their strategic approach and deep expertise in both franchising and the better-for-you space make them the ideal partner to help us write our next chapter," said everbowl founder and CEO Jeff Fenster.
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McLean Media, a Michigan-based firm, is named PR agency of record in the US for DriveShare, a platform that offers a curated selection of classic, luxury and unique vehicles for rent. McLean Media will lead strategic public relations initiatives, brand positioning and media outreach for the company. DriveShare focuses on events such as weddings and photo shoots, with each rental including an in-person key handoff and flexible coverage options. "Public relations is critical to DriveShare’s next chapter,” said CEO Kent Mosbech. “McLean Media stood out as the right partner to help us amplify our story, connect with new audiences, and accelerate our growth.”
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Hopscotch USA is hired to increase visibility and presence for Olyn, a tech solution that lets filmmakers, studios and producers distribute their films direct-to-consumer. Instead of films being sold to platforms like Netflix, the model leans on the marketing budget of the filmmakers themselves combined with influencers, film critics and content creators acting as distribution partners. The partnership comes on the back of Hopscotch USA’s recent campaign for the Olyn-hosted movie “Midas Man,” which featured a launch event in LA and a PR and influencer campaign across the US, Mexico and Canada. Hopscotch USA is part of the global communications group Hopscotch, headquartered in Paris, and with global presence across 60 countries and five continents.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
