 |
5WPR signs on as agency of record for everbowl, a quick-serve superfood chain. 5W will lead both public relations and digital marketing efforts for the brand, with a focus on national brand awareness and franchise development support. The agency will leverage its understanding of consumer trends and brand-building across earned media, influencer marketing, social media, paid digital and franchise marketing initiatives. Everbowl has nearly 100 locations nationwide, with rapid expansion underway. “Partnering with 5WPR allows us to amplify our mission and reach new audiences in meaningful ways. Their strategic approach and deep expertise in both franchising and the better-for-you space make them the ideal partner to help us write our next chapter," said everbowl founder and CEO Jeff Fenster.
 |
McLean Media, a Michigan-based firm, is named PR agency of record in the US for DriveShare, a platform that offers a curated selection of classic, luxury and unique vehicles for rent. McLean Media will lead strategic public relations initiatives, brand positioning and media outreach for the company. DriveShare focuses on events such as weddings and photo shoots, with each rental including an in-person key handoff and flexible coverage options. "Public relations is critical to DriveShare’s next chapter,” said CEO Kent Mosbech. “McLean Media stood out as the right partner to help us amplify our story, connect with new audiences, and accelerate our growth.”
 |
Hopscotch USA is hired to increase visibility and presence for Olyn, a tech solution that lets filmmakers, studios and producers distribute their films direct-to-consumer. Instead of films being sold to platforms like Netflix, the model leans on the marketing budget of the filmmakers themselves combined with influencers, film critics and content creators acting as distribution partners. The partnership comes on the back of Hopscotch USA’s recent campaign for the Olyn-hosted movie “Midas Man,” which featured a launch event in LA and a PR and influencer campaign across the US, Mexico and Canada. Hopscotch USA is part of the global communications group Hopscotch, headquartered in Paris, and with global presence across 60 countries and five continents.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
