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Golin launches a sports specialty function, which will focus on delivering integrated public relations, experiential marketing and digital strategy to connect teams, athletes and brands to fans. The new unit will serve both amateur and professional teams in such sports as basketball, football, baseball, hockey, racing, soccer, bowling, e-sports, cricket, golf, gymnastics, and track and field. With a staff of more than 50, it will span key markets including Chicago, New York, Dallas, Hong Kong, London, Los Angeles, Miami, Singapore and Toronto. “There's tremendous opportunity for advanced public relations strategies to forge authentic connections with passionate sports audiences who are loyal fans but also hold some of the most influential buying power in today's marketplace,” said Golin North America co-president Cori McKeever.
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Sprout Social releases a report saying that while 86 percent of online users plan to maintain and increase their time on social media, social marketers should be focusing less on the amount of content they produce, and more on the quality of each piece of content. Sprout’s 2025 Content Benchmarks Report takes a look at how brand content performed across industries, as well as pointing out what kinds of content attracts audiences and how brands can strengthen their content strategy. The report analyzed over 3 billion messages and 1 million public social profiles across social media. It found that cutting back on the number posts a brand makes can pay off. Though brands cut their social publishing from 2023 to 2024 (to an average of 9.5 posts per day), inbound engagement went up almost 20 percent. The most popular platform for placing those posts? Facebook, which was cited by 85 percent of those surveyed. Instagram (79 percent) and X (70 percent) were close behind, but TikTok was only mentioned by 32 percent. In addition, incorporating video into social content is on the rise, with 28 percent of respondents using it. But what really matters, the report’s author say, is giving audiences content that is relatable, authentic and entertaining: “Audience growth and retention require delivering human-centric content that demonstrates you’re paying attention to your community—not posting constantly.”
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| (L-R) Gulden Mesara, Nina De Lorenzo |
M&D Advisors, a corporate consulting firm, is launched by AbbVie and Pfizer veteran Gulden Mesara, who was most recently chief marketing and communications officer at national cancer treatment center City of Hope, and Nina DeLorenzo, who has held senior posts at Sanofi, AbbVie, Merck, Pfizer and PhRMA. In addition to providing corporate affairs counsel, M&D offers services including internal and external communications, brand and reputation management, public policy and advocacy, corporate social responsibility and ESG, and crisis management.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
