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| Mark Jones |
Bully Pulpit acquires Agado Communications, a sports-oriented shop that has worked with such clients as NWSL, PointsBet, Major League Lacrosse and FIFA. Mark Jones, who founded Agado in 2020, will be joining Bully Pulpit as managing director of sports, heading the agency’s sports vertical. Jones has worked with the US Olympic Committee, advised work for the International Olympic Committee and consulted for the International Cricket Council’s successful inclusion in the 2028 Summer Olympics in Los Angeles. He began his career as a foreign policy advisor to former Minnesota senator Mark Dayton. Bully Pulpit announced the launch of its sports service late last year.
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Greentarget is hosting a May 14 webinar focused on showing professional services firms how they can navigate a content environment that has been transformed by the growth of AI. “How AI is Reshaping Your Content,” at 1 p.m., will outline strategies to help firms produce high-quality and quick-to-market content that is optimized for this evolving landscape. Among the topics to be addressed are: How AI is reshaping search and our ability to reach audiences with relevant insight, why an owned content strategy helps firms stand out in the new era of search, and why prioritizing what firms can control will help them regain command when so much feels in flux. The speakers will be Greentarget director of social and digital Sarah Collins; associate VP, content & editorial Joe Eichner; and associate VP, research and planning Nathan Kamradt.
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Ironmark, an Annapolis Junction, MD-based firm, acquires Vista One, a digital marketing agency specializing in lead generation and social media direct response for multi-location franchise brands. Ironmark will integrate Vista One's social and lead gen capabilities into its marketing suite, expanding Ironmark's capabilities in social media performance marketing, marketing automation, and technology-driven lead generation. As part of the acquisition, Kip Rapp, founder of Vista One, joins Ironmark as chief product officer. "Vista One has a proven track record in helping franchisees scale local marketing efficiently," said Ironmark president Matt Marzullo.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
