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| Mark Jones |
Bully Pulpit acquires Agado Communications, a sports-oriented shop that has worked with such clients as NWSL, PointsBet, Major League Lacrosse and FIFA. Mark Jones, who founded Agado in 2020, will be joining Bully Pulpit as managing director of sports, heading the agency’s sports vertical. Jones has worked with the US Olympic Committee, advised work for the International Olympic Committee and consulted for the International Cricket Council’s successful inclusion in the 2028 Summer Olympics in Los Angeles. He began his career as a foreign policy advisor to former Minnesota senator Mark Dayton. Bully Pulpit announced the launch of its sports service late last year.
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Greentarget is hosting a May 14 webinar focused on showing professional services firms how they can navigate a content environment that has been transformed by the growth of AI. “How AI is Reshaping Your Content,” at 1 p.m., will outline strategies to help firms produce high-quality and quick-to-market content that is optimized for this evolving landscape. Among the topics to be addressed are: How AI is reshaping search and our ability to reach audiences with relevant insight, why an owned content strategy helps firms stand out in the new era of search, and why prioritizing what firms can control will help them regain command when so much feels in flux. The speakers will be Greentarget director of social and digital Sarah Collins; associate VP, content & editorial Joe Eichner; and associate VP, research and planning Nathan Kamradt.
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Ironmark, an Annapolis Junction, MD-based firm, acquires Vista One, a digital marketing agency specializing in lead generation and social media direct response for multi-location franchise brands. Ironmark will integrate Vista One's social and lead gen capabilities into its marketing suite, expanding Ironmark's capabilities in social media performance marketing, marketing automation, and technology-driven lead generation. As part of the acquisition, Kip Rapp, founder of Vista One, joins Ironmark as chief product officer. "Vista One has a proven track record in helping franchisees scale local marketing efficiently," said Ironmark president Matt Marzullo.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
