 |
| Mark Jones |
Bully Pulpit acquires Agado Communications, a sports-oriented shop that has worked with such clients as NWSL, PointsBet, Major League Lacrosse and FIFA. Mark Jones, who founded Agado in 2020, will be joining Bully Pulpit as managing director of sports, heading the agency’s sports vertical. Jones has worked with the US Olympic Committee, advised work for the International Olympic Committee and consulted for the International Cricket Council’s successful inclusion in the 2028 Summer Olympics in Los Angeles. He began his career as a foreign policy advisor to former Minnesota senator Mark Dayton. Bully Pulpit announced the launch of its sports service late last year.
 |
Greentarget is hosting a May 14 webinar focused on showing professional services firms how they can navigate a content environment that has been transformed by the growth of AI. “How AI is Reshaping Your Content,” at 1 p.m., will outline strategies to help firms produce high-quality and quick-to-market content that is optimized for this evolving landscape. Among the topics to be addressed are: How AI is reshaping search and our ability to reach audiences with relevant insight, why an owned content strategy helps firms stand out in the new era of search, and why prioritizing what firms can control will help them regain command when so much feels in flux. The speakers will be Greentarget director of social and digital Sarah Collins; associate VP, content & editorial Joe Eichner; and associate VP, research and planning Nathan Kamradt.
 |
Ironmark, an Annapolis Junction, MD-based firm, acquires Vista One, a digital marketing agency specializing in lead generation and social media direct response for multi-location franchise brands. Ironmark will integrate Vista One's social and lead gen capabilities into its marketing suite, expanding Ironmark's capabilities in social media performance marketing, marketing automation, and technology-driven lead generation. As part of the acquisition, Kip Rapp, founder of Vista One, joins Ironmark as chief product officer. "Vista One has a proven track record in helping franchisees scale local marketing efficiently," said Ironmark president Matt Marzullo.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
