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MikeWorldWide launches PRISMA Labs.ai, a proprietary platform that fuses PR, AI and strategic marketing intelligence. PRISMA Labs.ai’s strategic capabilities include real-time brand intelligence, reputation strategy & stakeholder engagement, predictive messaging & narrative testing, audience & influence insights, and custom agents & executive AI enablement. The first solution introduced from the new platform is PreBunk, named for the proactive approach of "de-bunking" misinformation before it takes hold. "Your brand no longer lives just on your website, in earned media, or on social—it lives in the answers AI delivers," said MWW president of reputation Carreen Winters. "PreBunk empowers organizations to see what's being said, identify vulnerabilities, and reinforce their narrative with authority—because AI is now a critical stakeholder in brand reputation."
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Freeman, an events company, acquires Tag Digital, a digital marketing agency that works with event organizers. Tag will combine its services with Freeman’s mdg unit, increasing its digital marketing capabilities. Freeman says that Tag’s expertise and investments in AI technology will make mdg’s digital offerings more efficient and cost-effective. “Tag’s innovative digital marketing expertise is the perfect complement to mdg’s strategy and integrated marketing offerings, enhancing our ability to deliver impactful strategies and expand into key global markets like EMEA and APAC,” said mdg president Kimberly Hardcastle.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
FGS Global is collaborating with The 350 Club, a closed community for board members and leaders of large global companies... Impact XM, a portfolio company of global investment firm The Riverside Company, acquires Jack Morton from Omnicom... Southwest Strategies Group, a San Diego-based firm with offices in Fresno, Los Angeles, Phoenix, San Francisco and Seattle, rebrands as Bodewell Group, unifying its family of agencies into a single strategic communications firm.
