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The Pollack Group renews its partnership with healthcare apparel company Barco Uniforms. The agency will support Barco in refining its corporate messaging and marketing and communications efforts. The Pollack Group has also worked with Barco on media relations, content creation, brand messaging and partnerships. Known for inventing the modern two-piece scrub set, Barco was also the first medical apparel brand to use nylon in its uniforms. It holds the licensing for Grey’s Anatomy and Skechers, two globally recognized brands in the market. “We look forward to helping the brand expand its presence and reach even more healthcare heroes,” said The Pollack Group SVP Jackie Liu.
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The Krupp Agency signs on as agency of record for the upcoming launch of Orchestrating Connection: How to Build Community in a Tribal World, a book from entrepreneurs David Homan and Noah Askin set to be released by publishing company Morgan James on August 5. The agency will be managing all PR, media relations and thought leadership for the launch. Orchestrating Connection is a how-to guide on building intentional connections, leading to genuine relationships that foster belonging, collaboration and collective impact. “One of our main focuses in the book is building authentic and dynamic relationships in all avenues of our lives. We knew it was the right fit to engage with Krupp, as they exemplify the expertise and experience we were seeking,” said Askin.
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NINICO Communications, a San Jose-headquartered agency, takes on AOR duties for mQOL, a health technology company focused on enhancing measurable quality of life through smart data and digital solutions. NINICO will oversee media relations, executive visibility and brand strategy for mQOL. By capturing data directly from patients on a daily basis, mQOL identifies key trends, synthesizes critical insights and delivers them in real time. These outputs provide physicians with an unprecedented level of actionable information. “Our work requires a partner who understands how to communicate complex ideas with clarity, compassion, and conviction,” said mQOL CEO Frank Pezzullo. “NINICO stands out for their creative approach, proven experience and deep understanding of our values.”
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
