 |
| Matt Leonard |
Initial Group and Untitled Entertainment, which are backed by asset management firm TPG, name Matt Leonard as VP, corporate communications. Leonard was most recently manager, corporate communications at United Talent Agency. Before that, he was senior manager, communications for the Sundance Institute. In his new position, Matt will lead corporate communications initiatives for both Initial Group and Untitled, based out of the Los Angeles office. “His passion for narrative development and strong relationships across the industry make him a valuable asset to our team,” Untitled’s partners said in a joint statement.
 |
| Monica Ohara |
Fivetran, which centralizes data from SaaS applications, databases, files and other sources into cloud destinations, appoints Monica Ohara as CMO. Ohara was most recently VP growth marketing at Shopify. She has also served as CMO at WordPress and head of acquisition, driver and rider growth at Lyft, as well as co-founder of growth marketing startup DataScore, which was acquired by Lyft. At Fivetran, Ohara will oversee brand, customer, partner, field and product marketing, public relations, analyst relations and events. “Monica brings a rare combination of entrepreneurial drive, deep marketing expertise, and a proven ability to scale some of the world’s most respected technology brands," said Fivetran COO Taylor Brown.
 |
| Elizabeth Suchy |
Agri-Mark/Cabot Creamery Cooperative hires Elizabeth Suchy as VP marketing. Suchy joins the company from Signature Brands, where she was SVP sales marketing and corporate development. She previously held brand management posts at Ocean Spray and Pepperidge Farm. At Agri-Mark, Suchy will lead the company’s marketing efforts with a primary focus on the Cabot brand. She will oversee and lead brand strategy, marketing planning and execution and retail growth, as well as business and consumer insights. “She has a strong track record of building brands and leading teams, and her experience in the consumer-packaged goods space, especially with a farmer-owned cooperative, makes her a natural fit for Agri-Mark,” said president and CEO David Lynn.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
