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PRSA presented its 2025 Best of Silver Anvil Award to PRR and the Washington State Department of Ecology’s “Use Food Well” campaign during a May 15 ceremony at New York’s Edison Ballroom. The campaign, which addresses food waste and its environmental impacts, was recognized alongside the winners of 45 Silver Anvil Awards, 22 Bronze Anvil Awards, 62 Silver Anvil Awards of Excellence and 29 Bronze Anvil Awards of Commendation. Silver Anvil wards acknowledge the best strategic public relations campaigns of the year, as well as organizational excellence. Bronze Anvil Awards recognize outstanding public relations tactics that contribute to the success of overall programs or campaigns. “PRSA recognizing our Use Food Well campaign as Best of the Silver Anvils shows the power of the partnerships we have built in Washington,” said Jade Monroe, Washington State Department of Ecology Food Center lead. View the full list of winners here.
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Jasper, an AI marketing platform, launches Audiences, an offering that enables marketers to define, manage and apply dynamic audience knowledge and context across every campaign and content asset. Audiences expands on Jasper IQ, the company’s proprietary AI context layer. Audience profiles can now be configured and applied directly within Jasper, ensuring every piece of content reflects the motivations, needs and language of each segment. "By bringing company knowledge, brand voice and audience insights into one platform, marketers can now launch campaigns that truly resonate—putting the customer at the center of every campaign and driving greater impact at scale,” said Jasper CEO Timothy Young.
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MAD Global Strategy founder and CEO Mike DuHaime joins Slap Shot Sports Group, a limited investment group involved in the New Mexico Pro Hockey Club expansion franchise, a new professional hockey league team in Rio Rancho, NM. The ownership group, which is led by REV Entertainment, also includes local investors. REV Entertainment oversees various sports franchises and venues, and the company is the official sports and entertainment partner of MLB’s Texas Rangers. The New Mexico Pro Hockey Club is the 31st team to join the East Coast Hockey League, an official minor league of the National Hockey League. The team’s inaugural season launches in 2026.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
