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New Engen is named digital marketing AOR for Checkers Drive-In Restaurants. The agency will lead a comprehensive digital-first marketing strategy to help position the company at the forefront of the quick-service restaurant industry. Its scope of work on the project includes paid social, paid search, connected TV and online video. Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc. operates 750 restaurants under both the Checkers and Rally’s brands. “New Engen’s data-driven approach and expertise across digital channels are helping us modernize our strategy, reach customers more effectively, and create real impact—both in our brand presence and in our drive-thru lanes,” said Checkers Drive-In Restaurants, Inc. VP of digital Adam Eller.
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Merlot Marketing signs as agency of record for CAHP Credit Union, which provides financial services to California peace officers and their families. The agency will lead creative and social media strategies, delivering branding, messaging and design support across print, digital, direct mail and email campaigns. Founded by California Highway Patrol officers, CAHP Credit Union offers services ranging from home, auto and personal loans to investment and wealth management solutions. “We’re grateful for Merlot's support in amplifying our message and showcasing our full-service offerings as we continue to build on this momentum," said CAHP Credit Union VP of account management Jill Alves.
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JMG Public Relations signs up to work with Event Tickets Center, a marketplace for live event tickets. The agency will work alongside Event Tickets Center to amplify its brand presence, highlight its growing presence in ticketing and fan engagement, and elevate it as the go-to company on the secondary ticket market. Event Tickets Center is the official ticket resale marketplace for such organizations as Most Valuable Promotions and St. John’s University Athletics. “We’re excited to work with JMG PR and utilize their expertise to strengthen our connection with fans across sports, concerts and live entertainment,” said Event Tickets Center CMO Ben Kruger
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
