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New Engen is named digital marketing AOR for Checkers Drive-In Restaurants. The agency will lead a comprehensive digital-first marketing strategy to help position the company at the forefront of the quick-service restaurant industry. Its scope of work on the project includes paid social, paid search, connected TV and online video. Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc. operates 750 restaurants under both the Checkers and Rally’s brands. “New Engen’s data-driven approach and expertise across digital channels are helping us modernize our strategy, reach customers more effectively, and create real impact—both in our brand presence and in our drive-thru lanes,” said Checkers Drive-In Restaurants, Inc. VP of digital Adam Eller.
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Merlot Marketing signs as agency of record for CAHP Credit Union, which provides financial services to California peace officers and their families. The agency will lead creative and social media strategies, delivering branding, messaging and design support across print, digital, direct mail and email campaigns. Founded by California Highway Patrol officers, CAHP Credit Union offers services ranging from home, auto and personal loans to investment and wealth management solutions. “We’re grateful for Merlot's support in amplifying our message and showcasing our full-service offerings as we continue to build on this momentum," said CAHP Credit Union VP of account management Jill Alves.
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JMG Public Relations signs up to work with Event Tickets Center, a marketplace for live event tickets. The agency will work alongside Event Tickets Center to amplify its brand presence, highlight its growing presence in ticketing and fan engagement, and elevate it as the go-to company on the secondary ticket market. Event Tickets Center is the official ticket resale marketplace for such organizations as Most Valuable Promotions and St. John’s University Athletics. “We’re excited to work with JMG PR and utilize their expertise to strengthen our connection with fans across sports, concerts and live entertainment,” said Event Tickets Center CMO Ben Kruger
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
