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Relevance International is named PR agency of record for Unica Capital, a London-headquartered private real estate investment and development firm with a portfolio of luxury assets across the UK and Europe. The agency will lead a global communications strategy to elevate Unica Capital’s as well as positioning founder Byron Baciocchi as a thought leader in high-end real estate and investment. The brief includes global media relations, high impact storytelling and visibility around key projects. “Relevance International brings the global perspective and insight we value as we continue to grow our brand internationally,” said Bacoiocchi.
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Zapwater Communications signs on to lead US and Mexico media relations, influencer marketing and social media services for the Thompson Zihuatanejo, a beachfront resort that is part of the Thompson Hotels brand, which operates under Hyatt Hotels. Zapwater will also work to expand partnerships, events and programming aimed at driving awareness and bookings for the property. Located on the shores of Zihuatanejo Bay in the state of Guerrero in southern Mexico, the pet-friendly Thompson Zihuatanejo has 56 oceanfront rooms. It also has 1,000-feet of private beach, an alfresco spa, two restaurants and five meeting and event spaces.
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Firecracker PR signs on with NE2NE, a Cleveland-based company that helps businesses connect their systems and data in one place. Firecracker will provide full media relations campaign strategy and development to promote NE2NE’s data integration platform "P-Suite." The platform will leverage its PDFlex PDF data extraction solution to pull data from even the most difficult PDFs and return it in a useable format such as Excel spreadsheets, XML or JSON.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
