 |
| Julia Friedland |
Mercury Public Affairs hires Julia Friedland as a VP in its Florida office. Friedland joins the firm from the office of Florida governor Ron DeSantis, where she served as deputy press secretary. She was previously communications director for the Republican Party of Florida and Florida communications director for the RNC. “Julia’s experience as a seasoned messaging strategist and her work leading multiple creative communications efforts will prove to be a significant asset for our clients,” said Mercury partner Ashley Walker. Mercury is part of the Omnicom Public Relations Group.
 |
| Maddy Hunter |
Racepoint Global appoints Maddy Hunter as VP, head of agency growth. Hunter was most recently VP, business development at ad agency Yamamoto. Her previous positions include VP, business development at Jack Morton Worldwide and director, business development at The Marketing Arm. At Racepoint Global, Hunter will lead business development initiatives and drive agency-wide expansion planning. "Her visionary approach and deep understanding of the communications landscape align perfectly with our commitment to growth and ambitions to attract clients across key industries," said Racepoint Global CEO Bill Davies.
 |
| Sabrina Caluori |
Chief, a network of senior women executives, names Sabrina Caluori as CMO. Caluori was also a founding member of Chief. She most recently served as CMO of Nickelodeon and EVP of kids & family marketing at Paramount. Previously, she was EVP marketing and digital media at HBO. Caluori has also been an executive coach, focusing primarily on working with women executives. In her new post at Chief, she will oversee brand, creative, communications, product marketing, partnerships and programming. “Sabrina has always led with a customer-first mindset—whether building iconic brands like HBO and Nickelodeon or coaching women navigating the highest levels of leadership,” said Chief CEO Alison Moore.
 |
| Brian Gabriel |
rEvolution, a Chicago-based sports marketing agency, appoints Brian Gabriel as VP of marketing communications. Gilbert was most recently at Weber Shandwick Worldwide, where he served as SVP, client experience – CPG and sports. At rEvolution, he will be responsible for strategic development and execution of integrated marketing and communications campaigns. “His strategic mindset, collaborative leadership style, and history of delivering exceptional results for some of the world’s biggest brands make him the ideal candidate to guide our marketing communications team,” said rEvolution EVP account management and integrated services Linden White.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
