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FleishmanHillard launches its Global Executive Advisory, a network of senior counselors designed to help C-suite leaders navigate special situations, high-impact issues and transformative change. With more than 50 senior advisors across the US, EMEA and APAC, the group provides integrated advisory across financial communications, crisis and issues, ESG and responsible business, talent and transformation, public affairs and brand impact. It is headed by SVP, senior partner and general manager, New York Rachel Catanach. It taps into Omnicon’s proprietary analytics platform, omniearnedID, which includes genAI-enabled solutions to accelerate insight, risk evaluation, narrative development and decision-making. The advisory also will draw on select partners across the Omnicom network including Daggerwing Group, Maslansky + Partners and public affairs firms PLUS, DDC, VOX Global and Mercury. “We're helping leaders reinforce what's true in the world today and relevant in the moment so they can navigate complexity, lead with confidence and keep their brand experience connected to what matters most,” said global head of brand impact Jim Joseph.
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Yardstick Insights launches a data and insights platform developed to help businesses better understand and act upon information impacting performance. The Yardstick Platform aggregates and analyzes, in real time, market presence and market impact, consumer engagement, business shifts, and competitor impact across digital, social and traditional media channels. Key features include: predictive analytics & actionable recommendations, audience insights & behavioral data, competitor & market benchmarking, and AI-powered sentiment & trend analysis. “With our platform, users can identify emerging trends, measure competitive positioning, track campaign impact, assess return-on-investment, and engage audiences with greater relevance and resonance,” said Yardstick president David Harrison.
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GroupM, WPP’s global media company, rebrands as WPP Media. GroupM units Mindshare, Wavemaker and EssenceMediacom will function as brands within WPP Media, leveraging common capabilities, technology and support functions. WPP Media is connected with WPP’s wider global agency networks and capabilities through WPP Open (WPP’s AI-enabled marketing system), creating what WPP says is the industry’s most advanced platform for scaled and integrated creative, production, data, commerce and personalized media delivery services. WPP Media manages more than $60 billion in annual media investment and works with advertisers in over 80 markets. “By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior,” said WPP Media CEO Brian Lesser.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
