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FleishmanHillard launches its Global Executive Advisory, a network of senior counselors designed to help C-suite leaders navigate special situations, high-impact issues and transformative change. With more than 50 senior advisors across the US, EMEA and APAC, the group provides integrated advisory across financial communications, crisis and issues, ESG and responsible business, talent and transformation, public affairs and brand impact. It is headed by SVP, senior partner and general manager, New York Rachel Catanach. It taps into Omnicon’s proprietary analytics platform, omniearnedID, which includes genAI-enabled solutions to accelerate insight, risk evaluation, narrative development and decision-making. The advisory also will draw on select partners across the Omnicom network including Daggerwing Group, Maslansky + Partners and public affairs firms PLUS, DDC, VOX Global and Mercury. “We're helping leaders reinforce what's true in the world today and relevant in the moment so they can navigate complexity, lead with confidence and keep their brand experience connected to what matters most,” said global head of brand impact Jim Joseph.
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Yardstick Insights launches a data and insights platform developed to help businesses better understand and act upon information impacting performance. The Yardstick Platform aggregates and analyzes, in real time, market presence and market impact, consumer engagement, business shifts, and competitor impact across digital, social and traditional media channels. Key features include: predictive analytics & actionable recommendations, audience insights & behavioral data, competitor & market benchmarking, and AI-powered sentiment & trend analysis. “With our platform, users can identify emerging trends, measure competitive positioning, track campaign impact, assess return-on-investment, and engage audiences with greater relevance and resonance,” said Yardstick president David Harrison.
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GroupM, WPP’s global media company, rebrands as WPP Media. GroupM units Mindshare, Wavemaker and EssenceMediacom will function as brands within WPP Media, leveraging common capabilities, technology and support functions. WPP Media is connected with WPP’s wider global agency networks and capabilities through WPP Open (WPP’s AI-enabled marketing system), creating what WPP says is the industry’s most advanced platform for scaled and integrated creative, production, data, commerce and personalized media delivery services. WPP Media manages more than $60 billion in annual media investment and works with advertisers in over 80 markets. “By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior,” said WPP Media CEO Brian Lesser.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
Deerfield Group, a marketing, communications and media firm focused on the healthcare and life sciences sectors, receives a strategic majority investment from Martis Capital, a private equity firm... Bospar and market research firm Propeller Insights release the results of a study that shows public understanding of AI and the role it plays in brand discoverability is lagging behind the progress of the technology itself... Highwire launches AcroIntelligence, a proprietary Large Media Model designed to help companies identify emerging narratives, understand competitive shifts, and make faster, more informed decisions.
