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MMGY is working with I LOVE NY on its new integrated summer tourism and travel campaign. MMGY will handle leisure and trade media relations in the US and Canada, while Campbell Ewald, who is agency of record on the account, is helming creative efforts. The campaign will include I LOVE NY’s largest mobile marketing tour ever, as well as complementary travel industry efforts to promote visitation to the State's 11 vacation regions. The mobile tour will make stops at such events as music festivals, street fairs and sporting events. Canada, which represents New York's largest inbound international market, is a particular target of the campaign, which will encompass broadcast, streaming and social platforms. Under Governor Kathy Hochul, tourism is New York State's second largest industry, supporting one in 10 jobs. “This vital industry is facing challenging new political and economic headwinds,” said Hochul. “That's why supporting our tourism industry is more important than ever.”
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Violet PR, a New Jersey-based agency specializing in economic development, is chosen to represent the Lincoln Chamber of Commerce and Lancaster County, Nebraska. The agency will develop a national PR campaign to highlight the City of Lincoln and Lancaster County as a business and visitor destination. Violet PR's campaign will showcase the region's business assets including its "gig speed" fiber network by telecom provider Allo; notable homegrown tech companies including Hudl and Monolith; and a dynamic agriculture technology cluster drawn from the state's farming communities. "Our partnership with Violet PR will shine a spotlight on our assets, including the University of Nebraska—a top public research institution—as well as innovative workforce training programs like the Lincoln Manufacturing Council," said Lincoln Chamber of Commerce president and CEO Jason Ball.
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LDPR has been engaged as agency of record for the Waldorf Astoria Chicago. The agency will be handling all US media/influencer relations for the property. The 60-story hotel and residence, which is located in Chicago’s Gold Coast neighborhood, includes a 14,000 square-foot spa & health club; suites with fireplaces and outdoor terraces; and over 12,000 square feet of meeting, private dining and event space. Following a recent property-wide renovation, the hotel has unveiled a new lobby parlor, as well as re-introducing its Bernard’s cocktail lounge and speakeasy.
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New Engen is named agency of record for Loews Hotels. The agency will drive strategic digital impact across the chain’s portfolio, with the exception of its Orlando properties. New Engen’s scope of work will include Connected TV and streaming, paid social, paid search, and advanced analytics and measurement. The agency is also providing real-time performance insights through custom dashboards built for stakeholders at every level of the organization, promoting transparency, alignment and actionability. Loews owns and operates 27 hotel properties across the United States.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
