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MMGY is working with I LOVE NY on its new integrated summer tourism and travel campaign. MMGY will handle leisure and trade media relations in the US and Canada, while Campbell Ewald, who is agency of record on the account, is helming creative efforts. The campaign will include I LOVE NY’s largest mobile marketing tour ever, as well as complementary travel industry efforts to promote visitation to the State's 11 vacation regions. The mobile tour will make stops at such events as music festivals, street fairs and sporting events. Canada, which represents New York's largest inbound international market, is a particular target of the campaign, which will encompass broadcast, streaming and social platforms. Under Governor Kathy Hochul, tourism is New York State's second largest industry, supporting one in 10 jobs. “This vital industry is facing challenging new political and economic headwinds,” said Hochul. “That's why supporting our tourism industry is more important than ever.”
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Violet PR, a New Jersey-based agency specializing in economic development, is chosen to represent the Lincoln Chamber of Commerce and Lancaster County, Nebraska. The agency will develop a national PR campaign to highlight the City of Lincoln and Lancaster County as a business and visitor destination. Violet PR's campaign will showcase the region's business assets including its "gig speed" fiber network by telecom provider Allo; notable homegrown tech companies including Hudl and Monolith; and a dynamic agriculture technology cluster drawn from the state's farming communities. "Our partnership with Violet PR will shine a spotlight on our assets, including the University of Nebraska—a top public research institution—as well as innovative workforce training programs like the Lincoln Manufacturing Council," said Lincoln Chamber of Commerce president and CEO Jason Ball.
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LDPR has been engaged as agency of record for the Waldorf Astoria Chicago. The agency will be handling all US media/influencer relations for the property. The 60-story hotel and residence, which is located in Chicago’s Gold Coast neighborhood, includes a 14,000 square-foot spa & health club; suites with fireplaces and outdoor terraces; and over 12,000 square feet of meeting, private dining and event space. Following a recent property-wide renovation, the hotel has unveiled a new lobby parlor, as well as re-introducing its Bernard’s cocktail lounge and speakeasy.
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New Engen is named agency of record for Loews Hotels. The agency will drive strategic digital impact across the chain’s portfolio, with the exception of its Orlando properties. New Engen’s scope of work will include Connected TV and streaming, paid social, paid search, and advanced analytics and measurement. The agency is also providing real-time performance insights through custom dashboards built for stakeholders at every level of the organization, promoting transparency, alignment and actionability. Loews owns and operates 27 hotel properties across the United States.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
