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MMGY is working with I LOVE NY on its new integrated summer tourism and travel campaign. MMGY will handle leisure and trade media relations in the US and Canada, while Campbell Ewald, who is agency of record on the account, is helming creative efforts. The campaign will include I LOVE NY’s largest mobile marketing tour ever, as well as complementary travel industry efforts to promote visitation to the State's 11 vacation regions. The mobile tour will make stops at such events as music festivals, street fairs and sporting events. Canada, which represents New York's largest inbound international market, is a particular target of the campaign, which will encompass broadcast, streaming and social platforms. Under Governor Kathy Hochul, tourism is New York State's second largest industry, supporting one in 10 jobs. “This vital industry is facing challenging new political and economic headwinds,” said Hochul. “That's why supporting our tourism industry is more important than ever.”
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Violet PR, a New Jersey-based agency specializing in economic development, is chosen to represent the Lincoln Chamber of Commerce and Lancaster County, Nebraska. The agency will develop a national PR campaign to highlight the City of Lincoln and Lancaster County as a business and visitor destination. Violet PR's campaign will showcase the region's business assets including its "gig speed" fiber network by telecom provider Allo; notable homegrown tech companies including Hudl and Monolith; and a dynamic agriculture technology cluster drawn from the state's farming communities. "Our partnership with Violet PR will shine a spotlight on our assets, including the University of Nebraska—a top public research institution—as well as innovative workforce training programs like the Lincoln Manufacturing Council," said Lincoln Chamber of Commerce president and CEO Jason Ball.
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LDPR has been engaged as agency of record for the Waldorf Astoria Chicago. The agency will be handling all US media/influencer relations for the property. The 60-story hotel and residence, which is located in Chicago’s Gold Coast neighborhood, includes a 14,000 square-foot spa & health club; suites with fireplaces and outdoor terraces; and over 12,000 square feet of meeting, private dining and event space. Following a recent property-wide renovation, the hotel has unveiled a new lobby parlor, as well as re-introducing its Bernard’s cocktail lounge and speakeasy.
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New Engen is named agency of record for Loews Hotels. The agency will drive strategic digital impact across the chain’s portfolio, with the exception of its Orlando properties. New Engen’s scope of work will include Connected TV and streaming, paid social, paid search, and advanced analytics and measurement. The agency is also providing real-time performance insights through custom dashboards built for stakeholders at every level of the organization, promoting transparency, alignment and actionability. Loews owns and operates 27 hotel properties across the United States.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
