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DGA Group forms a strategic alliance with Korean consulting firm LICA. The goal of the partnership is to help businesses engage across borders, navigate complex regulatory environments, and drive sustainable growth in new and emerging markets. It combines DGA Group’s global reach and functional expertise, such as in trade and defense industrial policy, with LICA’s in-depth industry knowledge and strong ties within Korea’s business and government sectors. “LICA is a leader in Korea on business strategy and international expansion advisory services, and we are excited to work together to provide clients with unparalleled access to international markets and regulatory expertise,” said DGA Group CEO Edward Reilly.
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Notified launches Personalized Pitch—an offering that combines artificial intelligence with the input and oversight of PR pros to create and send tailored, 1:1 email pitches at scale based on a reporter’s beat, audience and past coverage. The offering, which is securely integrated with press release service GlobeNewswire, lets users provide pitch details, including topic, value, key points and quote. Personalized Pitch generates three drafts—each tailored to the journalist preferences and profile data. Users select and edit a preferred draft, then send it alongside a GlobeNewswire press release. “By combining AI-powered personalized pitching with our human-verified journalist database, we’re amplifying the human perspective to foster more meaningful media engagement while providing an all-in-one solution for modern communications teams,” said Notified chief operating officer Erik Carlson.
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Franco is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council, the largest third-party certifier of businesses owned and operated by women in the United States. The certification follows the 2024 ownership transition of the firm from former chairman Dan Ponder to Franco CEO Tina Kozak, along with minority owners and agency executives Tina Benvenuti Sullivan and Nikki Little. This marks the first 100 percent female ownership group in the company’s 61-year history. “This milestone underscores the importance of inclusive entrepreneurship even in the face of persistent challenges,” said Kozak. “The certification will expand our capacity to contribute, connect and lead.”
This year, the O’Dwyer’s rankings for top PR firms took a jump from 133 to 140 entries—a number that includes 21 firms that were not in the rankings last year.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
