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C Street Advisory Group launches a digital assets and crypto communications practice. Unveiled at the May 27-29 Bitcoin Conference in Las Vegas, the initiative will be led by C Street senior managing director Jackie Rubin. It is designed to support clients across the blockchain, digital currency and decentralized finance ecosystem. The group unites a multidisciplinary team combining C Street’s experience in financial restructuring, litigation support, transformations and crisis management with domain-specific expertise in blockchain, regulation and digital finance. “As America’s largest banks collaborate on stablecoin initiatives and Congress advances the GENIUS Act to regulate digital currencies, our clients are helping shape the future of finance,” said C Street founder and CEO Jon Henes. “This practice formalizes our role as their strategic partner, and there’s no one better to lead it than Jackie.”
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Pietryla PR & Marketing, a Chicago-based consultancy, releases its Jumpstart Packages, a suite of consulting packages designed to help B2B marketing leaders gain clarity and momentum fast. The packages, each tailored to a specific business challenge, offer focused, senior-level support for messaging, brand strategy, public relations, and reputation management during high-stakes transitions. They include deliverables such as messaging briefs, positioning statements, PR strategies, executive talking points, or crisis protocols. Most engagements are completed within 30 to 45 days. "Many comms professionals are pulled in every direction and don't have time to onboard a full agency team," said Pietryla PR & Marketing founder Christine Wetzler. "What they need is clarity, smart messaging, and a support team that understands how to tie it all back to their business goals."
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Highwire launches a new brand identity that is intended to reflect its status as a full-service strategic marketing communications agency with deep expertise across B2B tech, security, energy, financial services and healthcare. Following the recent appointment of Michael O’Brien as CEO, the firm’s new look underlines the agency’s “commitment to agility, growth, and excellence” as it brings together experts in strategy, insights, creative and marketing solutions to help innovative companies lead, grow and shape their markets.
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TEAM LEWIS releases Training for Trust, a biometric, AI-powered analytics and training service for spokespeople. TFT uses a combination of AI, facial, voice and eye contact recognition software, machine-based analysis, modeling and proprietary coding to score presenters, PowerPoint materials and propositions for integrity. It then provides a unique Trust Score and tailored training analysis. TFT will be rolled out to studio laboratories in 26 Team Lewis wholly owned offices around the world throughout 2025/6. “We can now make what was previously subjective, wholly objective and comparable,” said Team Lewis COO Yvonne van Bokhoven. “We’re already working on the next version which will be able to scrape internet data to add a reputation score to the trust analysis.”
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
