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| Bindu Shah |
Equinox, which operates over 100 full-service fitness clubs globally, appoints Bindu Shah as CMO. Shah joins Equinox from women’s fashion brand Tory Burch, where she served as EVP, global CMO and chief digital officer. She was previously VP, digital marketing & media at Sephora and VP, analytics, marketing and innovation at Gilt Groupe. At Equinox, Shah is responsible for leading the development and execution of the brand's comprehensive marketing and digital strategy, with a focus on deepening brand awareness and driving member acquisition and retention. “With Bindu's leadership, we will accelerate our growth and continue to strengthen our brand and community," said Equinox president Marc Mastronardi.
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| Marni Gootzit |
Medicaid Health Plans of America, an association of for-profit and non-profit national, regional, and single-state health plans that compete in the Medicaid market, hires Marni Gootzit as VP, communications. Gootzit joins MHPA from Marketing for Change, where she served as senior public relations strategist. Before that, she was a VP at Ketchum, leading communications for outreach and education campaigns for federal public health programs. At MHPA, Gootzit will be responsible for executing the organization’s communications and public affairs strategy. “Her strategic insight and understanding of the Medicaid landscape will be instrumental as we continue to elevate the voice of our member health plans, particularly as we bolster advocacy efforts to preserve Medicaid coverage and access for vulnerable populations,” said MHPA president and CEO Craig A. Kennedy.
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| Ed McMullen |
Bedrock Advocacy Communications names Ed McMullen, who served as US Ambassador to Switzerland in the first Trump administration, to its advisory board. McMullen has counseled Fortune 25 companies, professional service firms, and industry associations on domestic and international matters in multiple business sectors, including aerospace, technology, pharmaceuticals, and finance. He will provide important public policy insights regarding the current political environment. Cameron Marshall, president of Bespoke Strategies, will also be joining the board. Bedrock partner Bernie Merritt said that McMullen and Marshall would bring a “new level of knowledge and creativity to our firm’s vision, as we work to develop effective campaigns to deal with an uncertain and changing public policy environment.”
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
Jamie Dowd, who was most recently president of the health practice in the Americas at Weber Shandwick, comes on board at Allison Worldwide as global president, health + wellness, effective June 22.
Burson is bringing on Hanover managing director, Middle East Jonty Summers as head of corporate affairs in Dubai at the end of June... Ridgepost Capital, which had over $45 billion in assets under management as of March 31, names Brian McKenna VP, investor relations, effective June 15... The Center for AI Safety appoints Rochelle Nadhiri as head of public engagement. 
Kieran Mahoney, who founded Mercury Public Affairs more than 27 years ago, has stepped down as CEO and assumed the executive chairman post.
