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| Bindu Shah |
Equinox, which operates over 100 full-service fitness clubs globally, appoints Bindu Shah as CMO. Shah joins Equinox from women’s fashion brand Tory Burch, where she served as EVP, global CMO and chief digital officer. She was previously VP, digital marketing & media at Sephora and VP, analytics, marketing and innovation at Gilt Groupe. At Equinox, Shah is responsible for leading the development and execution of the brand's comprehensive marketing and digital strategy, with a focus on deepening brand awareness and driving member acquisition and retention. “With Bindu's leadership, we will accelerate our growth and continue to strengthen our brand and community," said Equinox president Marc Mastronardi.
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| Marni Gootzit |
Medicaid Health Plans of America, an association of for-profit and non-profit national, regional, and single-state health plans that compete in the Medicaid market, hires Marni Gootzit as VP, communications. Gootzit joins MHPA from Marketing for Change, where she served as senior public relations strategist. Before that, she was a VP at Ketchum, leading communications for outreach and education campaigns for federal public health programs. At MHPA, Gootzit will be responsible for executing the organization’s communications and public affairs strategy. “Her strategic insight and understanding of the Medicaid landscape will be instrumental as we continue to elevate the voice of our member health plans, particularly as we bolster advocacy efforts to preserve Medicaid coverage and access for vulnerable populations,” said MHPA president and CEO Craig A. Kennedy.
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| Ed McMullen |
Bedrock Advocacy Communications names Ed McMullen, who served as US Ambassador to Switzerland in the first Trump administration, to its advisory board. McMullen has counseled Fortune 25 companies, professional service firms, and industry associations on domestic and international matters in multiple business sectors, including aerospace, technology, pharmaceuticals, and finance. He will provide important public policy insights regarding the current political environment. Cameron Marshall, president of Bespoke Strategies, will also be joining the board. Bedrock partner Bernie Merritt said that McMullen and Marshall would bring a “new level of knowledge and creativity to our firm’s vision, as we work to develop effective campaigns to deal with an uncertain and changing public policy environment.”
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
