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| Bindu Shah |
Equinox, which operates over 100 full-service fitness clubs globally, appoints Bindu Shah as CMO. Shah joins Equinox from women’s fashion brand Tory Burch, where she served as EVP, global CMO and chief digital officer. She was previously VP, digital marketing & media at Sephora and VP, analytics, marketing and innovation at Gilt Groupe. At Equinox, Shah is responsible for leading the development and execution of the brand's comprehensive marketing and digital strategy, with a focus on deepening brand awareness and driving member acquisition and retention. “With Bindu's leadership, we will accelerate our growth and continue to strengthen our brand and community," said Equinox president Marc Mastronardi.
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| Marni Gootzit |
Medicaid Health Plans of America, an association of for-profit and non-profit national, regional, and single-state health plans that compete in the Medicaid market, hires Marni Gootzit as VP, communications. Gootzit joins MHPA from Marketing for Change, where she served as senior public relations strategist. Before that, she was a VP at Ketchum, leading communications for outreach and education campaigns for federal public health programs. At MHPA, Gootzit will be responsible for executing the organization’s communications and public affairs strategy. “Her strategic insight and understanding of the Medicaid landscape will be instrumental as we continue to elevate the voice of our member health plans, particularly as we bolster advocacy efforts to preserve Medicaid coverage and access for vulnerable populations,” said MHPA president and CEO Craig A. Kennedy.
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| Ed McMullen |
Bedrock Advocacy Communications names Ed McMullen, who served as US Ambassador to Switzerland in the first Trump administration, to its advisory board. McMullen has counseled Fortune 25 companies, professional service firms, and industry associations on domestic and international matters in multiple business sectors, including aerospace, technology, pharmaceuticals, and finance. He will provide important public policy insights regarding the current political environment. Cameron Marshall, president of Bespoke Strategies, will also be joining the board. Bedrock partner Bernie Merritt said that McMullen and Marshall would bring a “new level of knowledge and creativity to our firm’s vision, as we work to develop effective campaigns to deal with an uncertain and changing public policy environment.”
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
