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Kiterocket is named agency of record for SEMI, a global industry association connecting more than 3,000 member companies and 1.5 million professionals across the semiconductor and electronics design and manufacturing supply chain. Kiterocket will work with SEMI to support its integrated corporate communications strategy across global markets, emphasizing the association’s impact on public policy, workforce development and multiple, critical technology-focused initiatives. SEMI focuses on shaping the future of electronics through its SEMICON events, international standards, strategic initiatives and real-time market intelligence. "We selected Kiterocket for its integrated approach to marketing and deep understanding of the semiconductor ecosystem," said SEMI VP of corporate marketing Andrew Scott.
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Sage Growth Partners, a Baltimore-based healthcare growth strategy and marketing firm is named communications and marketing agency partner for Valer, which offers a technology that simplifies and speeds prior authorization by automating submissions, status checking, verification, reporting and EHR synchronization across all mid-to-large sized healthcare settings, specialties and payers. It also gives providers insight into payer ruling patterns and patient access team productivity metrics. The partnership will primarily focus on elevating Valer's brand awareness in the market, by accelerating deal cycles, nurturing client prospects and creating thought leadership and media materials. “It was important for us to choose a marketing agency partner that has a deep understanding of our technology and data and is able to quickly generate measurable results for us. Sage perfectly meets that criteria," said Valer co-founder and CEO Steve Kim, MD.
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The Brouhaha Collective, a firm that focuses on travel, tourism and lifestyle brands, is working on the launch of Kindred Resort in Keystone, CO. Brouhaha will be responsible for media relations, brand partnerships and cultural resonance for the client. Managed by RockResorts, the 107-room Kindred Resort is the first luxury development in Keystone. Brouhaha was founded late last year by industry veteran Angela Berardino, who was chief strategy officer at TURNER for over a decade.




Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly.
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.



