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| Lisa Horton |
David’s Bridal appoints Lisa Horton as chief communications and creative officer. Horton was previously president at ASTRSK, leading its David’s Bridal team. Before joining ASTRSK in 2017, she worked at FINN Partners. At David’s Bridal, Horton will be charged with further evolving the company’s brand and voice to meet the expectations of Gen Z and Millennial consumers. She will be based in New York. “Her sharp instincts, critical thinking, unique problem-solving, creative vision, and unmatched ability to tell compelling stories across every platform are exactly what David’s Bridal needs as we continue our journey to redefine modern retail and serve today’s engaged couples in new, exciting ways,” said David’s Bridal CEO Kelly Cook.
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| Rebecca van Dyck |
Airbnb brings on Rebecca van Dyck as CMO. Van Dyck was previously chief operating officer at Meta’s Reality Labs. Back when Meta was Facebook, she was at the company as VP of consumer and brand marketing. She has also held senior marketing posts at Apple, Levi Strauss and Wieden + Kennedy. In her new post, van Dyck will lead Airbnb’s marketing, research and creative teams, reporting to Hiroki Asai, who has been moved from the global head of marketing post to serve as Airbnb’s first chief experience officer. “We’re in the midst of a major transformation as a company,” said Airbnb co-founder and CEO Brian Chesky. “Becca brings exactly the kind of leadership we need for this moment.”
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| Lesley Sillaman |
Havas Red U.S. promotes Lesley Sillaman to managing director. Sillaman, who joined HAVAS in 2006, was most recently an EVP at the firm. She has led the agency’s Pittsburgh office and been a key member of the company’s global leadership team, coordinating cross-border work with HAVAS Red teams worldwide. In her new position, Sillaman will oversee day-to-day agency operations and drive its positioning for continued growth in the U.S. market, reporting to HAVAS PR North America CEO Dara Busch. “She knows the industry and our agency inside and out, leads happy and high-performing teams, and is a trusted advisor to our clients,” said James Wright, global CEO of HAVAS Red and global chair of the HAVAS PR Network. HAVAS Red U.S. has also promoted Nancy Anderson, who was previously SVP, social & content, to EVP.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
