 |
The Pollack Group is partnering with Kindness is Free, a nonprofit movement grounded in the transformative power of empathy, human connection and action. As the organization grows its national footprint and works to inspire people to lead with kindness, The Pollack Group will deploy a strategic plan to support its mission, leveraging public relations, digital content and influencer outreach. Its media relations team will drive earned coverage by pitching timely story angles tied to such cultural and cause-based tentpoles as World Kindness Day. TPG’s work will also include a streamlined email marketing program.
 |
Campstories is named agency of record for the Moab Office of Tourism. The agency will develop a strategic communications plan, create and execute a robust proactive media relations strategy, and integrate PR efforts with MOT’s current social media, newsletter and advertising distributions. MOT works to promote and encourage tourism to the Utah county as part of efforts to help broaden and strengthen its economic base. Its promotions support recreation, tourism and conventions.
 |
Elevate Communications, a strategic communications firm focusing on authors and the publishing industry, adds several new titles to its client roster. To promote Mindy Uhrlaub’s The Last Nerve, a memoir recounting her effort to cope with an ALS diagnosis in the midst of other life challenges, Elevate is executing earned media and speaking programs for the book’s launch. It is also working on a series of local market media tours to promote the book, which was released on May 27, and Uhrlaub’s advocacy work. Other books that Elevate is promoting include James Woodfall’s The Heart of Finance: Emotional Intelligence for Financial Planners, for which the agency is providing media relations as well as positioning the author as a thought leader in the financial industry. “The agency brings a rare mix of creativity, professionalism, and deep industry insight to craft compelling narratives, deliver high-impact media, and help authors get their books in the hands of more people,” said Meaningful Book CEO Michael Levin.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
