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Racepoint Global adds Children's Music Fund, a nonprofit organization that provides music therapy for children facing serious medical conditions, to its client roster. Racepoint’s integrated marketing strategy will work to increase awareness of Children’s Music Fund’s mission, showcase patient stories and highlight the benefits of music therapy. “With Racepoint’s guidance and strategic partnership, we aim to further elevate the mass understanding of Music Therapy and bring its impact to more children and young adults," said Children’s Music Fund founder and president Dr. Raffi Tachdjian
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The Pollack Group signs on to lead strategic communications for the US launch of XploreRide, an offering from H.I.S. Americas, a subsidiary of H.I.S. CO. Ltd., one of Japan's largest travel agencies. The agency will develop media narratives to spotlight the cultural depth and technological innovation behind XploreRide, incorporating earned media, influencer collaborations and sustainability storytelling. XploreRide combines locations in Hawaii with immersive XR technology for a travel experience that merges extended reality with real-world scenery. “We are honored to partner with The Pollack Group, whose strategic insight and communications expertise will be instrumental in introducing XploreRide to a broader audience with the depth the experience deserves,” said H.I.S. Americas president/CEO Konosuke Oda.
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The Uptown Agency is named agency of record for Dallas-based menswear company Snaps Clothing. The agency will deploy a multi-channel strategy to amplify Snaps’ "everyday adventure" narrative while broadening its demographic reach through brand storytelling, digital media, influencer collaborations and experiential activations. Founded in 2021, the brand is prepared to unveil its Fall 2025 line, which aims to make its modernized pearl snap shirts a wardrobe staple. "We searched for a partner who could amplify our story and energize our fans across every channel," said Snaps co-founder Patrick Lynn. "The Uptown Agency's blend of creativity, data-driven strategy, and track record of bold brand building made them the obvious choice."
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
