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Racepoint Global adds Children's Music Fund, a nonprofit organization that provides music therapy for children facing serious medical conditions, to its client roster. Racepoint’s integrated marketing strategy will work to increase awareness of Children’s Music Fund’s mission, showcase patient stories and highlight the benefits of music therapy. “With Racepoint’s guidance and strategic partnership, we aim to further elevate the mass understanding of Music Therapy and bring its impact to more children and young adults," said Children’s Music Fund founder and president Dr. Raffi Tachdjian
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The Pollack Group signs on to lead strategic communications for the US launch of XploreRide, an offering from H.I.S. Americas, a subsidiary of H.I.S. CO. Ltd., one of Japan's largest travel agencies. The agency will develop media narratives to spotlight the cultural depth and technological innovation behind XploreRide, incorporating earned media, influencer collaborations and sustainability storytelling. XploreRide combines locations in Hawaii with immersive XR technology for a travel experience that merges extended reality with real-world scenery. “We are honored to partner with The Pollack Group, whose strategic insight and communications expertise will be instrumental in introducing XploreRide to a broader audience with the depth the experience deserves,” said H.I.S. Americas president/CEO Konosuke Oda.
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The Uptown Agency is named agency of record for Dallas-based menswear company Snaps Clothing. The agency will deploy a multi-channel strategy to amplify Snaps’ "everyday adventure" narrative while broadening its demographic reach through brand storytelling, digital media, influencer collaborations and experiential activations. Founded in 2021, the brand is prepared to unveil its Fall 2025 line, which aims to make its modernized pearl snap shirts a wardrobe staple. "We searched for a partner who could amplify our story and energize our fans across every channel," said Snaps co-founder Patrick Lynn. "The Uptown Agency's blend of creativity, data-driven strategy, and track record of bold brand building made them the obvious choice."
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
