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Racepoint Global adds Children's Music Fund, a nonprofit organization that provides music therapy for children facing serious medical conditions, to its client roster. Racepoint’s integrated marketing strategy will work to increase awareness of Children’s Music Fund’s mission, showcase patient stories and highlight the benefits of music therapy. “With Racepoint’s guidance and strategic partnership, we aim to further elevate the mass understanding of Music Therapy and bring its impact to more children and young adults," said Children’s Music Fund founder and president Dr. Raffi Tachdjian
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The Pollack Group signs on to lead strategic communications for the US launch of XploreRide, an offering from H.I.S. Americas, a subsidiary of H.I.S. CO. Ltd., one of Japan's largest travel agencies. The agency will develop media narratives to spotlight the cultural depth and technological innovation behind XploreRide, incorporating earned media, influencer collaborations and sustainability storytelling. XploreRide combines locations in Hawaii with immersive XR technology for a travel experience that merges extended reality with real-world scenery. “We are honored to partner with The Pollack Group, whose strategic insight and communications expertise will be instrumental in introducing XploreRide to a broader audience with the depth the experience deserves,” said H.I.S. Americas president/CEO Konosuke Oda.
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The Uptown Agency is named agency of record for Dallas-based menswear company Snaps Clothing. The agency will deploy a multi-channel strategy to amplify Snaps’ "everyday adventure" narrative while broadening its demographic reach through brand storytelling, digital media, influencer collaborations and experiential activations. Founded in 2021, the brand is prepared to unveil its Fall 2025 line, which aims to make its modernized pearl snap shirts a wardrobe staple. "We searched for a partner who could amplify our story and energize our fans across every channel," said Snaps co-founder Patrick Lynn. "The Uptown Agency's blend of creativity, data-driven strategy, and track record of bold brand building made them the obvious choice."
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
