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Imre launches the Imre Conversation Converter, a proprietary platform and service that the agency says will insert brands directly into AI-led customer conversations. It begins with an AI Conversation Activation, which scores a brand's current visibility and engagement in the AI-curated landscape. Then the Conversion Converter harnesses AI technology to help marketers upgrade a brand's visibility and relevance, with precision targeting of the right customers at key decision moments, and ensure they stay there. "This is a profound landscape change,” says Imre EVP of innovation and strategy Haifa Barbari. “It’s an understatement to say marketers need to rethink their strategy: They need completely new tools. That’s what drove our rapid development and deployment of the Imre Conversation Converter.”
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Trozzolo Communications Group, a Kansas City, MO firm, acquires Punch PR in Milwaukee. Trozzolo has had a Milwaukee office since 2022 and had been seeking strategic growth opportunities in the area. recent years. Punch, which was founded in 2009 and is led by Lauren Grimm and David Racine, has a client roster including Generac Power Systems, Royal Enfield Motorcycles and Regal Ware. Trozzolo, which now 11 associates in Milwaukee, and more than 90 across the company, works with clients, such as McDonald’s, Enterprise Bank and Peerless Products. “Punch has built something special in Milwaukee, and Trozzolo is honored to partner with them to continue their great work and accelerate growth,” said Torrozolo Communications Group president and CEO Angelo Trozzolo.
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Jasper, an agentic marketing platform, unveils Jasper Agents, a suite of marketing-specific agents, and Jasper Canvas, an intelligent, intuitive workspace for marketers. Jasper Agents autonomously execute such workflows as Optimization, Personalization, and Research, tailored to a brand's unique knowledge and context through Jasper IQ, the platform's proprietary AI context layer. Jasper Agents run on Jasper Canvas, which provides a single, intuitive environment where teams can build assets and campaigns at scale, accelerate timelines and drive greater impact. "With the launch of Agents and Canvas, we're entering a new era of agentic marketing where teams can move faster, scale smarter, and stay on-brand without compromise,” said Jasper CEO Timothy Young.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
