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Burson launches Reputation Capital, an AI-powered tech and consulting solution designed to connect drivers of reputation to specific business outcomes such as stock price, sales or purchase intent. Reputation Capital defines eight levers of reputation management and uses data and AI models to predict the potential impact of the media environment, news, narratives, events or actions on each lever. Burson’s counselors then use that information to develop strategic and creative messages and ideas, which are then tested and refined as regards their potential for impact. The agency says that this approach facilitates immediate decision making so businesses can act with speed and precision against reputational shifts that have a direct bearing on commercial success. Reputation Capital is available through WPP Open, its AI-enabled marketing platform. “With Reputation Capital, we're pinpointing the specific drivers of reputation, forecasting the impact of potential actions, connecting these insights directly to business outcomes, and pairing them with expert counsel,” said Burson global CEO Corey duBrowa.
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Herringbone Digital, a digital marketing agency backed by Trinity Hunt Partners, acquires Hennessey Digital, which specializes in SEO and other complementary digital marketing solutions for law firms. The acquisition, Herringbone Digital's first in the legal marketing vertical, is part of its strategy to build a digital marketing platform across the dental, legal, healthcare and home services sectors. Hennessey Digital will continue to operate under its established brand, and all members of Hennessey Digital's executive team will continue in their current roles. “With Herringbone's support, we can preserve the brand identity and business structure we've worked hard to build while gaining the resources to expand our capabilities,” said Hennessey Digital founder and CEO Jason Henessey.
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Mercury Analytics releases Qual at Scale, a research solution that can be used to enable a wide range of programs for PR pros and marketers. At the core of the platform is MercuryIQ, an adaptive AI engine that engages participants directly within a survey. As respondents answer open-ended questions, MercuryIQ evaluates their responses in real time. When an answer is vague, incomplete or off-topic, the AI acts as a virtual moderator by probing deeper with focused follow-up questions. Once responses are collected, MercuryAI, the platform’s natural language analysis engine, scans thousands of open-ended answers to identify themes, tone, and sentiment, and extracts priority quotes. “We can conduct hundreds — even thousands — of meaningful conversations in parallel, delivering both traditional quantitative insights and the rich nuance behind people’s opinions.,” said Mercury Analystics CEO Ron Howard.
Acceleration Community of Companies, a network of independent media, marketing, and communications agencies including DKC, Stripe Theory and MKG, expands ACC Intelligence... Crosby Marketing Communications CEO Raymond Crosby is named to the Anne Arundel County Chamber of Commerce’s 2026 Business Hall of Fame Class... Superson, a Helsinki-based agency with hubs in Amsterdam, Toronto and Singapore, is expanding its footprint in North America with the opening of a Toronto office.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
