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PMG, a Dallas-based marketing services and tech company, acquires retail media company Momentum Commerce. With a 45-person team and deep expertise across Amazon, Walmart, Target, Instacart, and other retail platforms, Momentum Commerce is expected to add significant depth to PMG’s retail and commerce offering. With a long track record of working with PMG, Momentum Commerce brings an established customer portfolio, including Beats by Dre, Therabody, and Generac. “This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” said PMG CEO and founder George Popstefanov.
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| Adrianne C. Smith |
FleishmanHillard chief inclusion and impact officer Adrianne C. Smith is the driving force behind “The Season of AYA: Resilience and Endurance,” this year’s Cannes Lions Festival presentation by Cannes Can: Diversity Collective (CC:DC). The CC:DC initiative was started in 2018 to make the Cannes Lions Festival more inclusive by bringing an untapped talent pool of young people to Cannes. Held at Inkwell Beach—Cannes, the festival’s first and only stand-alone beach activation created with the intent of making the Cannes Lions festival more inclusive, “The Season of AYA” will run from June 16-20, examining such topics as the current state of inclusion in the industry, the effect of AI, the role of communicators in the healthcare field, and the outlook for the next generation of communicators. “In a moment when uncertainty is the underpinning of every major decision, companies and organizations make and the contemplation of the relevance of DEI high, we return to Cannes with a powerful reminder: inclusion is not optional,” said Adrianne C. Smith, Founder of CC:DC.
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Omnicom and Interpublic may have to dance to the Trump administration’s tune if they want their merger to go through, according to a report in the New York Times. Restrictions being discussed by the Federal Trade Commission would prevent the post-merger company from boycotting platforms because of their political content. In other words, it could not keep client messaging off of a particular platform because of its tone or stance on issues. The FTC’s decision is part of a move by the Trump administration to use federal agencies to expose and get rid of what it considers political bias in corporate America against conservative voices and causes. Advertisers, not surprisingly, say they should have the freedom to spend their money as they wish. The Times quotes analyst Brian Weiser as saying that the move points “to a much more highly politicized environment for agencies than we have ever seen before, at least in the United States.”
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
