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WPP is integrating Symphony, TikTok’s generative AI tools, into WPP Open, its AI-enabled marketing platform. The collaboration gives WPP teams early access to TikTok’s innovations. Among the key features available to WPP clients are Symphony Digital Avatars, which allow WPP clients to use licensed and consensual, AI-generated representations of real people, and Global Reach, Local Impact, Symphony’s AI dubbing translation tool, which supports over 15 languages worldwide. "With TikTok's Symphony Suite, we're giving our creatives even more firepower to push boundaries and experiment for our clients, said WPP chief creative officer Rob Reilly.
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| David Zapata |
Zapwater Communications founder and CEO David Zapata is appointed executive chair of the board of Travel Lifestyle Network, a global network of independent communications agencies specializing in the travel and lifestyle sectors. Zapata will work to foster increased synergy among member agencies and deliver enhanced value to clients through integrated communications and marketing initiatives. Also joining the TLN board of directors are Actimedia PR & Digital CEO Trupti Vasudev, representing Asia/Pacific); Marelle Communications (Canada) president Marilyne Levesque, representing the Americas; GroupExpression (France) co-founder Virginie Le Norgant, representing Europe. Additionally, TLN founder Hanna Kleber, chairwoman of The Kleber Group, continues to serve as Honorary Chair.
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MAD Global Strategy opens an office in Charleston, WV. George Shalhoub, fundraiser for West Virginia governor Patrick Morrisey, will join MAD Global as VP. MAD Global partner Jai Chabria served as chief strategist to Governor Morrisey’s winning campaign last November, and the firm has been working in West Virginia for five years. “From navigating West Virginia’s fast-moving political landscape to advancing policy goals that will shape the region, MAD Global is excited for what’s ahead,” said MAD Global CEO and founder Mike DuHaime.
The Stevens Group is renamed as The Stevens/Jachetti Group following the appointment of Rich Jachetti as co-managing partner... Teneo acquires PwC's Australia Business Restructuring Services unit... ONAR Holding Corporation, a marketing technology company and marketing agency network, signs a definitive agreement to acquire Retina.ai, an AI-driven SaaS platform.
rbb Communications acquires UPRAISE Marketing + Public Relations, a San Francisco-based firm specializing in B2B technology and financial services... 
FINN Partners launches Canary for Crisis, an AI-powered crisis training platform that prepares communications teams to navigate today's chaotic media landscape... KemperSports acquires Fire Pit Productions, which works with clients in the golf, travel, destinations, architecture and experiences sectors... Deerfield Group, which focuses on healthcare and life sciences companies, acquires Triple Threat Communications of New Jersey.
Woven Health Collective, a biopharmaceutical marketing and scientific communications agency, acquires Boundless Life Sciences Group... Previsible, an SEO consulting firm, picks up SEO agency Internet Marketing Ninjas... Broadsheet Communications launches Broadsheet Intelligence, a strategic advisory unit focused on media messaging, brand positioning and thought leadership.
Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts... HOPSCOTCH, an international communications group founded in France, initiates a dedicated international coordination team for its operations outside of France... The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications, Kontextia and Promonde to its network.
