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WPP is integrating Symphony, TikTok’s generative AI tools, into WPP Open, its AI-enabled marketing platform. The collaboration gives WPP teams early access to TikTok’s innovations. Among the key features available to WPP clients are Symphony Digital Avatars, which allow WPP clients to use licensed and consensual, AI-generated representations of real people, and Global Reach, Local Impact, Symphony’s AI dubbing translation tool, which supports over 15 languages worldwide. "With TikTok's Symphony Suite, we're giving our creatives even more firepower to push boundaries and experiment for our clients, said WPP chief creative officer Rob Reilly.
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| David Zapata |
Zapwater Communications founder and CEO David Zapata is appointed executive chair of the board of Travel Lifestyle Network, a global network of independent communications agencies specializing in the travel and lifestyle sectors. Zapata will work to foster increased synergy among member agencies and deliver enhanced value to clients through integrated communications and marketing initiatives. Also joining the TLN board of directors are Actimedia PR & Digital CEO Trupti Vasudev, representing Asia/Pacific); Marelle Communications (Canada) president Marilyne Levesque, representing the Americas; GroupExpression (France) co-founder Virginie Le Norgant, representing Europe. Additionally, TLN founder Hanna Kleber, chairwoman of The Kleber Group, continues to serve as Honorary Chair.
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MAD Global Strategy opens an office in Charleston, WV. George Shalhoub, fundraiser for West Virginia governor Patrick Morrisey, will join MAD Global as VP. MAD Global partner Jai Chabria served as chief strategist to Governor Morrisey’s winning campaign last November, and the firm has been working in West Virginia for five years. “From navigating West Virginia’s fast-moving political landscape to advancing policy goals that will shape the region, MAD Global is excited for what’s ahead,” said MAD Global CEO and founder Mike DuHaime.
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
