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Powerhouse+Co. signs on Mexican-inspired fast-casual dining chain Taco Cabana. The agency has supported Taco Cabana’s franchise growth since last year and is now adding consumer communications to its duties. Founded in 1978, Taco Cabana has nearly 150 company-owned restaurants in Texas. It also seeking franchise opportinities in Arizona, Arkansas, Colorado, Missouri, Oklahoma and Tennessee. “Expanding our Powerhouse partnership and adding consumer communications services to our relationship was a natural step, and we are proud to be working with an ideal organization to elevate our brand comprehensively across several key facets of our business,” said Taco Cabana president and COO Ulyses Camacho.
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CIIC PR is named PR shop for Select Registry: Distinguished Inns of North America, the originator and authority in craft lodging. CIIC PR will activate a national media campaign highlighting Select Registry’s role as the definitive craft lodging collection. It will also leverage travel and lifestyle influencers to share real guest stories, and position Select Registry as the trusted choice for travelers seeking deeper, more intentional stays. With a portfolio of nearly 250 independently owned inns, bed & breakfasts, boutique hotels, and unique retreats across North America, Select Registry is credited with coining the term craft lodging, a movement that celebrates distinctive, place-based stays infused with local charm, artisanal touches, and warm hospitality delivered by passionate owners and innkeepers. “We’re excited to amplify the organization's powerful story of connection, craftsmanship, and community across media channels and inspire travelers seeking meaningful, memorable getaways,” said CIIC PR founder & CEO Carolyn Izzo.
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5WPR is selected as agency of record for PetAg, a pet wellness and nutrition brand. As part of its collaboration with PetAg, 5WPR will provide ongoing media outreach throughout the year that highlights the brand's full product lineup. The agency will also work to establish strategic partnerships with key opinion leaders through targeted influencer marketing, supporting the brand's presence at trade shows such as SUPERZOO, and executing campaigns around important product launches and corporate announcements. PetAg offers an extensive range of nutritional supplements, health, and grooming products. The partnership further strengthens 5WPR's expertise in the pet care sector.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
