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Powerhouse+Co. signs on Mexican-inspired fast-casual dining chain Taco Cabana. The agency has supported Taco Cabana’s franchise growth since last year and is now adding consumer communications to its duties. Founded in 1978, Taco Cabana has nearly 150 company-owned restaurants in Texas. It also seeking franchise opportinities in Arizona, Arkansas, Colorado, Missouri, Oklahoma and Tennessee. “Expanding our Powerhouse partnership and adding consumer communications services to our relationship was a natural step, and we are proud to be working with an ideal organization to elevate our brand comprehensively across several key facets of our business,” said Taco Cabana president and COO Ulyses Camacho.
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CIIC PR is named PR shop for Select Registry: Distinguished Inns of North America, the originator and authority in craft lodging. CIIC PR will activate a national media campaign highlighting Select Registry’s role as the definitive craft lodging collection. It will also leverage travel and lifestyle influencers to share real guest stories, and position Select Registry as the trusted choice for travelers seeking deeper, more intentional stays. With a portfolio of nearly 250 independently owned inns, bed & breakfasts, boutique hotels, and unique retreats across North America, Select Registry is credited with coining the term craft lodging, a movement that celebrates distinctive, place-based stays infused with local charm, artisanal touches, and warm hospitality delivered by passionate owners and innkeepers. “We’re excited to amplify the organization's powerful story of connection, craftsmanship, and community across media channels and inspire travelers seeking meaningful, memorable getaways,” said CIIC PR founder & CEO Carolyn Izzo.
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5WPR is selected as agency of record for PetAg, a pet wellness and nutrition brand. As part of its collaboration with PetAg, 5WPR will provide ongoing media outreach throughout the year that highlights the brand's full product lineup. The agency will also work to establish strategic partnerships with key opinion leaders through targeted influencer marketing, supporting the brand's presence at trade shows such as SUPERZOO, and executing campaigns around important product launches and corporate announcements. PetAg offers an extensive range of nutritional supplements, health, and grooming products. The partnership further strengthens 5WPR's expertise in the pet care sector.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
The Brandman Agency adds Lighthouse Hotel Management, the operational arm of Molo Hotel Group, to its portfolio... Harvest Communications picks up investor relations and corporate communications consulting duties for SafeSpace Global Corporation... William Mills Agency is engaged by payment management and receivables company CheckAlt.
