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Champion is selected as PR and franchise development agency of record for Sunny Street Café, a chain of family-run breakfast and lunch restaurants with more than 20 locations across Ohio, Missouri, Illinois, Alabama and Texas. Champion will oversee strategic brand positioning, franchise marketing campaigns and lead generation to attract qualified franchisees. It will also work to raise awareness of the Sunny Street’s offerings and position its leadership team as thought leaders in the franchising and restaurant industries. Founded in 2007, Sunny Street is especially focused on tapping into underserved breakfast markets in suburban and mid-sized cities. “Champion brings the creative energy, strategic insight and lead-gen expertise that will help fuel the next phase of our growth,” said Sunny Street Café president Mike Stasko.
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Nickerson comes on board as AOR for Arrowpoint Properties, a multifamily real estate investment and management firm with local experience across the Northeast. The agency will work with Arrowpoint to craft a rebrand process, including brand design, logo and website redesign. With an emphasis on long-term value and sustainability, Arrowpoint has earned a reputation for transforming underutilized assets into residential communities. “Nickerson brings the experience, creativity, and strategic insight we were looking for in a communications partner,” said Arrowpoint Properties president and CEO David Lamattina.
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Media Mantra Consulting, the international arm of Dubai-based PR and communications agency Media Mantra Group, is partnering with real estate developer Centurion Properties to provide the company with brand enhancement, strategic planning and counselling, media relations, digital reputation management and crisis communications. The efforts will focus on helping Centurion communicate its value to a wider audience, strengthen its reputation and support business growth in Dubai’s competitive market. Centurion’s portfolio includes projects such as Sola Residences and Flora Isle, and it has more than 10 projects in the pipeline. “Their strategic approach will help us articulate our vision, connect with our community, and reinforce our reputation as a leader in the industry,” said Centurion Properties CMO Moksh Garg.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
