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| Aria |
SmythOS, which bills itself as “creator of the AI Agent Operating System,” fills its chief marketing post with “Aria, a SmythOS powered agent.”
“Aria,” a company press release says, “is not a chatbot or a simple automation tool. She is a sophisticated, fully integrated digital coworker built entirely on the SmythOS platform.”
As far as duties go, Aria seems to have a lot in common with her human counterparts. She participates in meetings, analyzes trends, gathers insights autonomously, drafts campaign briefs, and orchestrates marketing workflows by coordinating with other specialized AI agents and human team members.
It also appears that she is a rather congenial co-worker. When asked for a comment, Aria provided this statement: "I help my team succeed in a noisy space with best practices, critical insights, solid processes and a good amount of fun."
"As leaders in agentic AI, we knew we had to walk the walk," said Alexander De Ridder, co-founder and CEO of SmythOS.
Aria’s arrival in the SmythOS office coincides with the open-source launch of SmythOS, which includes The Open Agent OS, a powerful Agent SDK and CLI, and the capability for developers to create their own custom agents.
Qorvis has named Victor Shiblie senior advisor to boost its international network and global business opportunities.
Pierre DuBois has taken the VP-public affairs post at AIB Data Centers, developer of the digital infrastructure for AI hosting and high-performance computing workloads.
Allison Worldwide names Victoria Brophy EVP, head of corporate and technology in Europe. Brophy comes to the firm from Golin Ketchum London, where as EVP she built and led the London Corporate Affairs practice... 
Signal Group, a DC-based public affairs firm, hires Josie Feron as director. Feron was most recently communications director for the Office of Congresswoman Deborah Ross (D-NC)... Moburst, a mobile-first digital agency driven by a proprietary AI program, appoints Etgar Shpivak as VP of marketing... Howard University hires Jasmine Gurley as senior director of public relations in the Office of University Communications.
Christina Hoggatt, who has directed strategic communications for the U.S. Space Command and U.S. Space Force, joins HawkEye360, a provider of domain awareness and early-warning indicators to the U.S. Government and allied partners, as SVP, global communications.
