 |
The Federal Trade Commission has cleared Omnicom’s takeover of Interpublic on the condition that the merged company agrees not to steer advertising dollars away frompublishers based on their political or ideological viewpoints.
“The FTC’s action today prevents unlawful coordination that targets specific political or ideological viewpoints while preserving individual advertisers’ ability to choose where their ads are placed,” Daniel Guarnera, Director of the FTC’s Bureau of Competition, said in announcing the consent order.
OMC CEO John Wren is delighted that the IPG deal cleared “this significant hurdle.” He looks forward to obtaining final regulatory approvals and expects to close the transaction during the second half of this year.
The FTC’s consent order is subject to a 30-day public comment period and then final acceptance by the commission.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
Hodges Partnership co-founders Jon Newman and Josh Dare are selling the Richmond-based firm to four senior VPs who will assume ownership of the shop over the next couple of years.
Interluxe Group, luxury experiential shop, and North & Warren digital-first media agency, have acquired Quinn, the strategic communications shop that services upscale brands.
H/Advisors Abernathy and FGS Global work Keurig Dr Pepper $18B deal to acquire coffee company JDE Peet's. The coffee brands will then be spun off as a separately traded public company.
Shamrock Capital has acquired Penta Group, stakeholder communications firm, from Falfurrias Management Partners.
