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Matter Communications is appointed agency of record for HighByte, a company that has developed a no-code platform enabling operations teams to easily model, transform and prepare data for cloud analysis. Matter will work to elevate the visibility of the company’s executives as well driving a customized PR program focused on deepening HighByte’s overall brand awareness in—leveraging such services as media relations, thought leadership and executive social media support. Early wins include coverage in industry outlets including Machine Design, Database Trends & Applications, Supply & Demand Chain Executive, and Automation.com. HighByte works to modernize industrial data infrastructure across sectors including consumer goods, electronics, pharmaceuticals, life sciences, food and beverage, and energy. “Matter has quickly proven to be a dynamic partner and a seamless extension of our team, acting as a valuable sounding board while driving impactful media results,” said HighByte co-founder and chief communications officer Torey Penrod-Cambra.
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Cessie C. Communications, a PR and social media influencer marketing agency that works with clients in the luxury travel, hospitality and lifestyle sectors, is named official US public relations agency of record for the Nevis Tourism Authority. The agency will lead all US-focused PR initiatives for the destination, including media outreach, press campaigns, influencer marketing, strategic partnerships and the promotion of signature events such as the Nevis Mango Festival and Nevis Triathlon. The announcement follows the recent unveiling of Nevis' refreshed branding and global tourism campaign, launched at an exclusive event in New York City attended by Premier Mark Brantley and key industry stakeholders. “Cessie and her team bring a deep understanding of Caribbean storytelling, luxury positioning and US media dynamics," said Nevis Tourism Authority director of sales and marketing and interim administrator Phéon Jones.
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RG2 Communications signs on as agency of record for m2atelier, a Milan-based architecture and design studio. The agency will lead an integrated communications strategy including international media relations, founder positioning, design award submissions, and storytelling across architecture, yachting, design and hospitality platforms. Founded by architects Marco Bonelli and Marijana Radovic, the studio draws on their complementary backgrounds spanning fashion, yachting, residential, hospitality, commercial and furniture design. The firm’s team of 50 architects and designers is working on projects across Europe, the US, Asia and beyond.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
