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| Adrienne Connell |
FleishmanHillard names Adrienne Connell managing director of its Canada operations. Connell most recently led core service offerings for FleishmanHillard Highroad, which resulted from acquisition of Toronto-based High Road Communications by FleishmanHillard in 2018. She has also served at the agency as SVP & partner, brand marketing. Connell previously was an SVP & partner at High Road Communications, and she held several executive positions at Star Media Group. In her new post, she will oversee strategic direction, growth and client service across the agency’s Canadian markets, reporting to Della Sweetman, president, Americas and chief strategy officer. “Adrienne’s ability to integrate data, strategic planning and creativity with trusted counsel is exactly what clients need in this moment,” said Sweetman.
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| (L-R) Libbie Wilcox, Bristol Jones, Vincent Nezzer |
Avenue Z promotes Libbie Wilcox to VP and managing director of its New York office, Bristol Jones to VP and managing director in Miami, and Vincent Nezzer to VP, strategic delivery—connecting strategic communications and content for AI solutions. Wilcox most recently served as director and alternative asset practice lead, handling such clients as Alan Patricof and Primetime Partners. Previously director of PR, Jones has been instrumental in leading communications strategy and PR delivery for breakout Web3, blockchain, emerging tech and payments clients. Nezzer, who joined Avenue Z earlier this year as director, AI strategy, will now guide delivery for projects across multiple disciplines—from thought leadership content to AI ad creation to analytics.
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| Casey Thomas |
Lost Highway, a Nashville-based record label that has worked with Kacey Musgraves, Willie Nelson and Elvis Costello, names Casey Thomas as VP of marketing. Thomas joins Lost Highway from Monument Records, where she served as VP of marketing and commercial partnerships. Before that, she worked in the development of the Country Music Hall of Fame. “Casey has built a reputation in Nashville as an innovative music marketer with a deep understanding of artistic vision and how to effectively bring that vision to life,” said Lost Highway co-head Robert Knotts. Lost Highway has also brought on Vincent Masino as manager, audience development and content strategy.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
