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Praytell Sports is named PR agency of record for a drive to build a privately financed, 22,000-seat, $650 million stadium to house the Chicago Fire Football Club, a Major League Soccer team. The stadium is targeted to open in Spring 2028. Praytell will lead strategic communications and media relations around the project. The agency’s scope of work also includes corporate and consumer communications. “We needed a team that had both a local and a national footprint, could anticipate and plan for all announcement scenarios, and knows how to keep press and fans excited until the doors open,” said Chicago Fire FC CMO. “We found that in Praytell.”
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PAN expands its relationship with current client and end-to-end supply chain solution provider Infios (formerly Körber Supply Chain Software). The agency was initially tapped to scale brand awareness for Infios in the US, and PAN UK was added on to that relationship in 2024 to help the company build a global communications program that unified messaging across the US and UK with one agency. The agency is now tasked with providing proactive thought leadership, profiling key executives, and finding ways to creatively tell Infios’ story. “Extending the expertise and creativity in the PAN team to both the US and UK is already helping us tell our story globally and grow our awareness seamlessly in both markets,” said Infios director, corporate communications Kathleen Fischer.
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Firecracker PR is named agency of record for HydroGraph, a Vancouver, BC-based company that produces what it says it the world's purest graphene and is commercializing graphene at scale. The agency will promote HydroGraph’s patented technology and its use in specific markets and emerging applications. Graphene, a form of carbon, is used in electronics, energy storage, sensors, coatings, composites, and biomedical devices. Its high surface area and biocompatibility also make it promising for drug delivery and tissue engineering.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
