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5WPR develops a service offering designed to help brands drive meaningful business results during Amazon Prime Day (July 8-11). The offering’s services include proactive media outreach; managing embargoed press; and securing placements in Prime Day preview lists, product roundups and gift guides. It will also coordinate influencer partnerships, affiliate outreach and promotional content. By inserting brands into ownable, timely conversations, 5WPR aims to help clients differentiate their offerings against competitors. Post-event, 5WPR will conduct follow-ups to secure recap coverage, deliver performance metrics and build momentum for future campaigns.
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AIIR, a communications agency specializing in the health, wellness, fitness and performance categories, is launched by former Jack Taylor PR president Heather Morris. At Jack Taylor, Morris led strategy for such health and wellness brands as AG1, ARMRA, Eight Sleep, Hyperice, Remedy Place and WHOOP. AIIR will offer earned media, digital-first storytelling, podcast strategy, affiliate marketing, brand partnerships and experiential events. “Modern brands need more than media coverage. They need narratives that resonate, programs that perform, and partners who understand where they’re headed,” said Morris.
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RALLY, an advocacy agency, is starting up a podcast that it says will take listeners behind the scenes of campaigns and communications practices that shape culture, drive policy and expand what’s possible in the world of social change. Each episode of “What If We?,” available on Apple and Spotify, will feature conversations with the architects of major cultural and policy shifts. Its debut episode brings together two figures from the battle for marriage equality: Kris Perry, the plaintiff in the case against California’s Prop 8, and RALLY president Felix Schein, part of the communications campaign that paved the way for the Supreme Court’s decision to recognize marriage equality. The goal of the podcast is to “push us all to think a little bit differently and more creatively about how we solve the pressing challenges we face,” said RALLY Principal and host Kaitlin Funaro.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
