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5WPR develops a service offering designed to help brands drive meaningful business results during Amazon Prime Day (July 8-11). The offering’s services include proactive media outreach; managing embargoed press; and securing placements in Prime Day preview lists, product roundups and gift guides. It will also coordinate influencer partnerships, affiliate outreach and promotional content. By inserting brands into ownable, timely conversations, 5WPR aims to help clients differentiate their offerings against competitors. Post-event, 5WPR will conduct follow-ups to secure recap coverage, deliver performance metrics and build momentum for future campaigns.
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AIIR, a communications agency specializing in the health, wellness, fitness and performance categories, is launched by former Jack Taylor PR president Heather Morris. At Jack Taylor, Morris led strategy for such health and wellness brands as AG1, ARMRA, Eight Sleep, Hyperice, Remedy Place and WHOOP. AIIR will offer earned media, digital-first storytelling, podcast strategy, affiliate marketing, brand partnerships and experiential events. “Modern brands need more than media coverage. They need narratives that resonate, programs that perform, and partners who understand where they’re headed,” said Morris.
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RALLY, an advocacy agency, is starting up a podcast that it says will take listeners behind the scenes of campaigns and communications practices that shape culture, drive policy and expand what’s possible in the world of social change. Each episode of “What If We?,” available on Apple and Spotify, will feature conversations with the architects of major cultural and policy shifts. Its debut episode brings together two figures from the battle for marriage equality: Kris Perry, the plaintiff in the case against California’s Prop 8, and RALLY president Felix Schein, part of the communications campaign that paved the way for the Supreme Court’s decision to recognize marriage equality. The goal of the podcast is to “push us all to think a little bit differently and more creatively about how we solve the pressing challenges we face,” said RALLY Principal and host Kaitlin Funaro.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
