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5WPR develops a service offering designed to help brands drive meaningful business results during Amazon Prime Day (July 8-11). The offering’s services include proactive media outreach; managing embargoed press; and securing placements in Prime Day preview lists, product roundups and gift guides. It will also coordinate influencer partnerships, affiliate outreach and promotional content. By inserting brands into ownable, timely conversations, 5WPR aims to help clients differentiate their offerings against competitors. Post-event, 5WPR will conduct follow-ups to secure recap coverage, deliver performance metrics and build momentum for future campaigns.
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AIIR, a communications agency specializing in the health, wellness, fitness and performance categories, is launched by former Jack Taylor PR president Heather Morris. At Jack Taylor, Morris led strategy for such health and wellness brands as AG1, ARMRA, Eight Sleep, Hyperice, Remedy Place and WHOOP. AIIR will offer earned media, digital-first storytelling, podcast strategy, affiliate marketing, brand partnerships and experiential events. “Modern brands need more than media coverage. They need narratives that resonate, programs that perform, and partners who understand where they’re headed,” said Morris.
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RALLY, an advocacy agency, is starting up a podcast that it says will take listeners behind the scenes of campaigns and communications practices that shape culture, drive policy and expand what’s possible in the world of social change. Each episode of “What If We?,” available on Apple and Spotify, will feature conversations with the architects of major cultural and policy shifts. Its debut episode brings together two figures from the battle for marriage equality: Kris Perry, the plaintiff in the case against California’s Prop 8, and RALLY president Felix Schein, part of the communications campaign that paved the way for the Supreme Court’s decision to recognize marriage equality. The goal of the podcast is to “push us all to think a little bit differently and more creatively about how we solve the pressing challenges we face,” said RALLY Principal and host Kaitlin Funaro.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
