 |
| Maggie Lu |
Burson names Maggie Lu CEO, China. Lu was most recently managing director at Burson Shanghai. After joining Hill & Knowlton (now Burson) as senior account executive, she moved up to take on such senior leadership roles as SVP, deputy general manager and deputy managing director. Lu has counseled clients in verticals including automotive, energy & industrials, food & beverage, lifestyle & fashion, sports & entertainment and travel & hospitality. Earlier in her career, she was a journalist with China Daily. In her new post, Lu will oversee the agency’s business across Beijing, Shanghai, Guangzhou and Shenzhen, responsible for client satisfaction, agency growth and talent management. She is based in Shanghai. “Maggie has an exceptional understanding of the intricacies of the Chinese mainland market, having served in leadership roles in our business for many years,” said Burson North APAC CEO HS Chung, to whom Lu reports.
 |
| (L-R) Annabel Hardin, Ashley Wilemon |
LDWW promotes Annabel Hardin and Ashley Wilemon to partner. Hardin joined LDWW in 2017 as content director. Before joining the agency, she was digital content producer for the Big 12 Conference. Hardin has also served as a field reporter and producer for FOX Sports Interactive and played a key role in ESPN’s content development department. She will be based in LDWW’s Dallas office. Wilemon, based in LDWW’s Oklahoma City office, has been with the agency since 2020. A leader on LDWW’s account service team, she also heads its LegalShield account. Wilemon was an SVP at Saxum before joining LDWW, and she has also served as VP, corporate at Edelman and group manager at Weber Shandwick. “Being elevated to Partner is a recognition of Ashley’s and Annabel’s long-standing dedication to our firm,” said LDWW founder Ken Luce.
 |
| Dave Steer |
Webflow, a website experience platform, appoints Dave Steer as CMO. Steer comes to the company from software development platform GitLab, where he was VP of brand and product marketing. He was previously VP marketing at LogDNA, head of product marketing at Cloudflare, and held marketing posts at Twitter, Mozilla, Facebook and PayPal. At Webflow. Steer will be charged with help to scale the platform’s enterprise growth and develop its AI-powered digital experiences. "Dave is the kind of marketing leader who knows how to take a great product and turn it into a powerful movement," said Webflow CEO Linda Tong.
Sphere Entertainment Co., an entertainment holding company that owns the Sphere event venue in Nevada and New York-based regional sports network chain MSG Networks, names Karen Laureano-Rikardsen global head of corporate marketing and communications... Fender Musical Instruments Corporation appoints Christina Stejskal as chief communications officer, a new position at the company... Herringbone, a digital marketing platform backed by Trinity Hunt Partners, names Dan Hinckley head of AI.
DGA Group has added Hilton alum Jonas Neihardt as a senior advisor to bolster its hospitality, travel and tourism offering.
Ed Harnaga, who most recently served as SVP, chief marketing and communications officer at Pfizer, joins Vantage Data Centers, which provides hyperscale data center campuses, in the chief marketing and communications officer spot.
Lucas Public Affairs, a Sacramento-based firm, adds Sallie Poggi, who has worked at both FleishmanHillard and APCO, as a VP. Most recently, Poggi was chief communications officer at the University of the Pacific... Allied Universal, a security and facility services company, brings on Melissa Butler as VP of communications. She was at Burson... Talk Shop Media, a firm that operates in Canada and the U.S., specializing in PR, corporate communications and social media, promotes Stuart Martin to managing director of its U.S West Coast operations.
The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group... Cohen & Steers, a global investment manager specializing in real assets and alternative income, names Erik Schneberger as EVP, chief marketing officer... CooperVision, a contact lens company, brings on former Bayer VP Brenda Raphael as VO of marketing, Americas.
