 |
| Maggie Lu |
Burson names Maggie Lu CEO, China. Lu was most recently managing director at Burson Shanghai. After joining Hill & Knowlton (now Burson) as senior account executive, she moved up to take on such senior leadership roles as SVP, deputy general manager and deputy managing director. Lu has counseled clients in verticals including automotive, energy & industrials, food & beverage, lifestyle & fashion, sports & entertainment and travel & hospitality. Earlier in her career, she was a journalist with China Daily. In her new post, Lu will oversee the agency’s business across Beijing, Shanghai, Guangzhou and Shenzhen, responsible for client satisfaction, agency growth and talent management. She is based in Shanghai. “Maggie has an exceptional understanding of the intricacies of the Chinese mainland market, having served in leadership roles in our business for many years,” said Burson North APAC CEO HS Chung, to whom Lu reports.
 |
| (L-R) Annabel Hardin, Ashley Wilemon |
LDWW promotes Annabel Hardin and Ashley Wilemon to partner. Hardin joined LDWW in 2017 as content director. Before joining the agency, she was digital content producer for the Big 12 Conference. Hardin has also served as a field reporter and producer for FOX Sports Interactive and played a key role in ESPN’s content development department. She will be based in LDWW’s Dallas office. Wilemon, based in LDWW’s Oklahoma City office, has been with the agency since 2020. A leader on LDWW’s account service team, she also heads its LegalShield account. Wilemon was an SVP at Saxum before joining LDWW, and she has also served as VP, corporate at Edelman and group manager at Weber Shandwick. “Being elevated to Partner is a recognition of Ashley’s and Annabel’s long-standing dedication to our firm,” said LDWW founder Ken Luce.
 |
| Dave Steer |
Webflow, a website experience platform, appoints Dave Steer as CMO. Steer comes to the company from software development platform GitLab, where he was VP of brand and product marketing. He was previously VP marketing at LogDNA, head of product marketing at Cloudflare, and held marketing posts at Twitter, Mozilla, Facebook and PayPal. At Webflow. Steer will be charged with help to scale the platform’s enterprise growth and develop its AI-powered digital experiences. "Dave is the kind of marketing leader who knows how to take a great product and turn it into a powerful movement," said Webflow CEO Linda Tong.
FGS Global brings on HSBC's Jean-Manuel Richier as senior advisor to bolster its equity advisory, investor relations and transaction & financial communications capabilities across Europe... TEAM LEWIS names Danielle Malvesti SVP, strategy. Malvesti joins the agency from Cramer.... Durée & Company ups Abbie Lipton to vice president... LDWW promotes Michelle Poland, Channing Sizemore and Emma Stoneham to managing director.
Narrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... The Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO.
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications.
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
